The Scarlets are pleased to announce a new deal with Kooga – the authentic rugby brand – which will see them provide the Scarlets with all of its official matchday playing kit as well as all training clothing collections and other off-field apparel for the region’s PRO12, Rugby Champions Cup and LV= Cup fixtures.
A new three year deal sees the two rugby entities working in partnership once again as Kooga returns to West Wales as Scarlets’ official kit sponsor, starting from July 1st 2014. In a groundbreaking new deal Kooga, a part of the JD Group, will also take over retail and will see an improved range in store.
Andrew Ronnie, Kooga MD, comments; “We are delighted to be working with the Scarlets, who have great credibility and similar values to ourselves. The Scarlets Rugby Club are one of the most recognised, authentic and iconic names in the world of rugby, the relationship is a perfect fit for Kooga with our strong heritage in the sport.
“As a brand we understand the needs of our players and teams and are always evolving and adapting to the changes in rugby. We look forward to working alongside the club moving forward.”
The sponsorship deal gives Kooga a stronghold in South Wales which is recognised as one of the key regions for talent in the world of rugby. The deal includes an opportunity for the brand to develop relationships with Scarlets feeder clubs.
Scarlets General Manager, Jon Daniels said: “We are delighted to be welcoming Kooga back to the Scarlets family. A well respected brand that continues to evolve and adapt to the changing world of rugby Kooga offers high quality products and we are extremely excited by the new designs and offerings.
“As part of the JD Group Kooga will bring with them a wealth of experience and by taking over the retail store we will ultimately see an improved offering for our supporters. We will also be working alongside Kooga to bring down price points ensuring better value overall for the region’s support.
“We are delighted that we have secured what is a significantly improved kit partnership for the Scarlets. Since the process of identifying our next kit partner began in 2013 Andrew Ronnie and his team at Kooga have not only presented the strongest commercial platform but also the greatest value alignment with our brand.
“Scarlets and Kooga hope the look and feel of the new kit will be something that both our players and supporters will be inspired by.”
In addition to the Scarlets, Kooga are the official kit sponsor of Gloucester, Worcester Warriors, Huddersfield Giants and Salford Red Devils.
More information on the new kit will be available soon at scarlets.co.uk
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