Welsh Premier League side Carmarthen Town AFC have announced an innovative ground sponsorship deal at their home at Richmond Park.
A three-year deal sees the ground named as the Vibrant Vapours Stadium.
“It’s a bold step for us,” said Carmarthen Town AFC chairman Jeff Thomas.
“But, in this very competitive age, we have to be bold to secure the funding we need to progress as a top class Welsh Premier League side.
“Carmarthen Town has always been at the cutting edge of innovation in the Welsh Premier League. We have, arguably, the finest ground facilities in the Welsh Premier and we are currently working on an ambitious project to install a 3G all-weather pitch at the ground.
“We are delighted to be able to announce that we have teamed up with Vibrant Vapours to establish new naming rights for the ground at Richmond Park.
“From now on, we will be referring to our ground as The Vibrant Vapours Stadium.
“Vibrant Vapours have their headquarters in Carmarthen’s King Street and have established themselves as one of the leading businesses in the electronic cigarette market in Wales.”
Richard Filbrandt, director Vibrant Vapours, said he was delighted to be able to support Carmarthen Town AFC.
He added: “We look forward to a mutually beneficial relationship with the club and wish the team all the best on the field of play during the current season.”
Brian Harvey, commercial consultant, for Carmarthen Town AFC, said: “We are sure that all of the club’s backers and supporters will realise the importance of such a deal for Carmarthen Town AFC. These are challenging times in the sporting world and we rely heavily on the support of sponsors and advertisers to continue to progress in the Welsh Premier League.”
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