New research by SensatioNail has revealed Welsh women’s beauty secrets. A streaky tan is by far deemed the worst beauty sin with 61% making this statement. While classic faux paus of lipstick on your teeth (59%) came in second and mascara panda eyes was third (50%).
On the opposite end of the spectrum, women reported good hair as being the most important thing to make a good first impression (52%). Followed by flawless skin (15%) and well painted nails (15%) in joint second place. All traits of our top Welsh beauty icons. The nation most aspires to: Kate Middleton (30%), followed by Joanna Lumley (28%) and Helen Mirren in joint second place (28%).
It was also revealed that we are a nation of beauty hoarders. More than eight in ten women have old cosmetics at home that they never use. The top reasons being they never throw anything away (49%), items go out of fashion (31%) and they have nail polishes that chip or don’t apply well so they don’t use them (22%).
Welsh women estimate their make-up bags are worth an impressive £111. But we also have at least £70 worth of beauty products we never use and we would like to buy more! More than four in ten (44%) of Welsh women say they would get more massages if they had more time or money, just ahead of manicures and pedicures (43%) and hair blow drys (33%).
We are more efficient with how we spend our time though as most women get ready for a big night out within an hour (33%). Some have more time to dedicate to beautifying and spend up to two hours (17%). The North West region are most dedicated to their beauty routines with the highest proportion of women that take an impressive 2-3 hours to get ready. Wales are more relaxed with 19% of women ready to head out in just 15 minutes!
Women affirmed a polished look makes an impression in the workplace and even on their emotions. More than a quarter of women said they paint their nails to give them a more polished and professional look (26%) and a further (39%) said they painted their nails to feel more confident. When asked about the greatest beauty development of the last decade waterproof mascara came out on top (30%), followed by gel nails (28%) and teeth whitening (26%).
The new SensatioNail Polish to Gel converts ANY nail polish into a gel polish.
Geraldine Davis, European Marketing Manager at SensatioNail says: “Our research showed how popular gel nail varnish is with Welsh women so we have listened to them! Launching this innovative new product means we are giving women all over the UK the ability to get that salon finish at home, using all of their favourite nail polishes.”
The new gel transformer kit ensures up to 10 days of dazzling damage-proof shine using any nail polish. What’s more, because it’s a mix of polish and gel, it removes in half the time of a traditional gel polish!
SensatioNail Polish to Gel Transformer kits are available in all larger Boots stores, and www.boots.com at £49.99.
Join the conversation on twitter @SensatioNailUK #SensatioNail #Polish2Gel #ManiMonday and post on instagram @official_sensationailuk
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