New campaign is launched to help us all Caru Ceredigion

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Caru Ceredigion is a new campaign led by Ceredigion County Council aimed at inspiring the county’s residents, local businesses and organisations to change their behaviour, and inspire them to take action for the benefit of their local area.

As part of the campaign a new leaflet – called Clutter Free Ceredigion – was officially launched in Canolfan Rheidol, Aberystwyth on Wednesday 14 September 2016, as part of the Ceredigion Disability Forum meeting.

The leaflet has been produced with the help of Ceredigion Disability Forum and is aimed at raising awareness of the importance of keeping Ceredigion’s streets accessible to all. The leaflet has been created following concerns raised by members of the Forum, that obstacles encountered on some of the County’s streets can cause difficulties, especially, for those with visual and / or physical impairments, older people and parents with pushchairs and young children.

The Clutter Free Ceredigion leaflet will be sent to local businesses and organisations to raise awareness of keeping streets accessible, and not overloading them with A-frames and promotion obstacles, with the aim of making Ceredigion accessible for everyone as much as possible.

Ceredigion County Council Leader, Councillor Ellen ap Gwynn said: “We hope Clutter Free Ceredigion will help raise awareness of the challenges and difficulties obstructions can cause and help make Ceredigion an even more pleasant place to live and visit. Clutter Free Ceredigion is an excellent example of Caru Ceredigion and how local stakeholders can work together to achieve results that are be beneficial to all”.

Economic times are tough and Ceredigion County Council needs to make savings of £25 million over the next three years therefore changing the way it works and Caru Ceredigion is one way of achieving this. The branding is and will be used for a wide range of initiatives where local communities can make changes that are beneficial to them and Ceredigion as a whole, and an example would be dealing with waste responsibly and recycling as much as possible, to cleaning up after dogs and parking responsibly.

Caru Ceredigion supports the delivery of the Council’s Improvement Plan, primarily by contributing towards delivering improving services for residents and contributing towards a healthy environment and healthier lives. It is also aligned with the Well-being of Future Generations (Wales) Act. The Caru Ceredigion branding has already been adopted by the Local Service Board, now the Public Service Board.

Ceredigion Disability Forum is made up of individuals and groups representing the interests of those with physical, mental or sensory conditions. It aims to bring together organisations working with the disabled community and disabled individuals, and raise any relevant issues with the Council to resolve them. For more info about the Forum visit http://www.cavo.org.uk/

More information is available on the Caru Ceredigion page www.ceredigion.gov.uk/caruceredigion.


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