As the shortfall in new recruits joining the construction industry troubles its leaders, Welsh construction company Morganstone has taken the initiative and invested in a unique public campaign to attract the brightest and the best. The company has designed and developed a series of hoardings to highlight the wide ranging roles and opportunities within this booming industry. The hoardings – Construction and Careers – have now been placed on the company’s sites across Wales as part of its year-round drive to promote the benefits of careers in construction to young people.
Morganstone has invested time and money in developing this targeted campaign which comes at the point when the most recent projections from the Construction Industry Training Board (CITB) are predicting more than 19,000 new construction jobs for Wales by 2021. In fact, construction in Wales is predicted to grow by 6.2 percent compared to 1.7 percent across the wider UK, with the Welsh Government targeting 20,000 affordable homes by 2021.
Morganstone’s Community Engagement Manager, Antonia says: “The construction industry in Wales is healthy, stable, lucrative and expanding. As a local construction firm we are very keen to get that positive message out there and to attract the brightest and the best for the roles that are expected to be on offer over the next decade. We are happy to make this investment to help fortify the sector and to help young people discover the rewards to be gained with a career in construction”.
Throughout the year Morganstone is actively involved in the Community meeting many young people from primary school age to college and university students through its World of Work programme in the region. The work has included
hosting learners from University of Wales Trinity Saint David (UWTSD) and Pembrokeshire College at active construction sites. “Pembrokeshire College, its learners and the wider community have benefitted from working with Morganstone during the recent construction of its new A Level block, said Janet Davies Employability & Community Services Manager at Pembrokeshire College
“The broad range of engagement activities has extended from work experience, site tours and presentations to Pembrokeshire College students regularly attending open evenings to offer careers advice to young people deciding which route to embark upon, right through to opening the eyes of primary school children to the huge variety of opportunities within the sector.
“The added benefit of promoting health & safety on building sites and being aware of the need for protective clothing were additional aspects of the work enthusiastically undertaken by the Morganstone team at Pembrokeshire College”.
The company has also played an active role in industry event alongside Skills Cymru Carmarthenshire and CITB (Construction Industry Training Board) Wales including key events aimed at attracting girls and women to consider construction as a career option.
Antonia adds: “Our aim is to ‘wave the flag’ for construction and to dispel some commonly held myths about working life in construction. The breath of roles, the sense of achievement and the opportunity for career development within construction makes the industry really rewarding and attractive for both young men and women”.
For more information or to discuss the construction career opportunities at Morganstone contact Antonia John, Community Engagement Manager
Tel 01554 779126 email Antonia.john@morganstone.co.uk
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