LAURA WHITMORE & LISA SNOWDON TO CLEAR OUT THEIR WARDROBES AND GIVE UP THEIR CLOTHES FOR GOOD

TK MAXX RELEASES A STUNNING SERIES OF IMAGES TO MARK THE MILESTONE OF
RAISING OVER £30,000,000 FOR CANCER RESEARCH UK

Some of the UK’s favourite faces in fashion, music and film have
teamed up with retailer, TK MAXX to launch this year’s GIVE UP
CLOTHES FOR GOOD CAMPAIGN, encouraging people to donate clothes to
raise vital funds for Cancer Research UK Kids & Teens to help beat
children’s cancers sooner.  In the UK around 4,200 children and
young people (aged 0 – 24) are diagnosed with cancer each year.[1]
[2]

TK Maxx is the biggest corporate supporter of research into
children’s cancers for Cancer Research UK and has raised more than
£30 million for cancer research since 2004 through stock and cash
donations.

As part of the UK’s longest running charity clothing collection
LAURA WHITMORE, DAPHNE SELFE, ORE ODUBA, JIM CHAPMAN AND LISA SNOWDON
were photographed by world famous photographer, Jason Bell, a
long-term supporter of the campaign who helped TK Maxx launch the Give
Up Clothes for Good in 2004.

The clothes donated will be sold in Cancer Research UK shops with all
the money raised going towards research into cancers affecting
children and young people. Each bag could be worth up to £30* for
Cancer Research UK Kids & Teens.  Give Up Clothes for Good will help
transform the items customers no longer need into funds for
life-saving research into children’s cancers.

Louise Greenlees, President of TJX Europe said: “We are so very
proud to be supporting Cancer Research UK Kids & Teens’ work to help
beat children’s cancers. With the help of the incredible generosity
of our employees and customers, we have collected over one million
bags of donated clothing and raised over £30 million for the charity.
Just incredible. We hope everyone will dig deep into their wardrobes
this September to support Cancer Research UK Kids & Teens and
Childhood Cancer Awareness Month and donate all their unwanted items
again this year.”

Frances Milner, Executive Director of Philanthropy and Partnerships
at Cancer Research UK added: “Thanks to campaigns like Give Up
Clothes for Good, we’re able to carry out more research to help find
new, better and kinder treatments for children and young people with
cancer.  Survival for children’s cancers has more than doubled in the
UK in the last 40 years and Cancer Research UK’s work has been at
the heart of this progress. We’d love to see as many people as
possible getting involved and donating a bag of clothes in their local
TK Maxx store, which will help us raise money to beat children’s
cancers sooner.”

Give Up Clothes for Good launches in store from September 2017 to
support Childhood Cancer Awareness month. Look out for the special
clothing bins instore where customers can drop their bags all year
round.

The campaign also provides an environmental benefit through the
re-use and recycling of goods. In 2017, it was estimated that there
are over 300,000 tonnes of clothing in household residual waste[2]
[3]. The Give Up Clothes for Good campaign has resulted in the
collection of over 1.1 million bags of clothing and household goods.
This amounts to over 5,600 tonnes of unwanted items that have a second
life and been diverted from landfill.

For more information visit
https://www.tkmaxx.com/uk/en/give-up-clothes [4]