WHY WELSH BUSINESSES NEED TO TAKE ADVANTAGE OF THE ONLINE BUSINESS REVOLUTION

WHY WELSH BUSINESSES NEED TO TAKE ADVANTAGE OF THE ONLINE BUSINESS REVOLUTION

Residents throughout Wales should be happy with some recent statistics released by the Office for National Statistics (ONS). According to this data, the Welsh economy grew by 1.9 percent in 2017. This rate was actually the most impressive growth within the entire United Kingdom. However, this silver lining is associated with a larger cloud. These very same figures have shown that Wales still lags behind the rest of the country in terms of productivity (1).

While this is not necessarily a “black eye” on the economy or work ethic, it should still represent somewhat of a wake-up call. What can local businesses do to better address their customer base and why are the latest online e-commerce platforms proving to be more effective than ever before?

The Digital Retail Revolution:

Much like on other areas of the United Kingdom, Welsh businesses are entering into the online community at a breakneck pace. This provides them with a clear marketing edge and they can enjoy all of the technological innovations that have come to pass. Let us also not fail to mention that the world of e-commerce knows no boundaries. Operations that would have been limited to solely Welsh customers in the past can now reach other regions of the United Kingdom and indeed, the international community.

Still, not all businesses are realising the potential of this digital revolution. Some may feel that creating a website is too difficult while others could believe that traditional sales methods alone are sufficient. In fact, either of these assumptions can be dangerous. Let us take a quick look at why modern e-commerce solutions have become an integral portion of countless retail operations throughout Wales.

Above and Beyond: The Latest Tools for the Astute Business Owner

First and foremost, these platforms are more innovative and intuitive than ever before. Some entrepreneurs may have been hesitant to adopt systems such as Magento in the past due to their perceived complexity. However, we are now witnessing a veritable Magento migration in favour of more user-friendly bundles such as Shopify.

The developers at Shopify are fully cognizant of the needs of the modern business professional. In the same respect, they are aware of what aspects should be removed from a cloud-based e-commerce platform. Complications and technical challenges need to be superseded by an intuitive UI, superior levels of connectivity and dedicated customer support when it is needed the most. These are the very same features associated with advanced bundles such as Shopify Plus.

As the expression goes, seeing is believing. Those Welsh business owners who are still employing outdated or otherwise unwieldy software need to take a serious look at their operational requirements for the coming year. Will the current architecture suffice or is a more streamlined approach required? Entrepreneurial success does not involve willpower and acumen alone. It is just as influenced by which software packages are employed and if business owners are capable of leveraging the associated benefits when the time is right.

Sources:
1. https://www.walesonline.co.uk/business/business-news/wales-economy-grow-quickly-gva-14061830