Welsh Put Off By Posh Nosh Terms Including ‘Artisan’ and ‘Foam’

WELSH FOLK BORED BY POMPOUS PRICE TAGS

“How much?!” People from Wales outraged by the cost of items 7 times a month…with the most overpriced purchases including mocktails and ‘artisan’ foods

• 89% agree that many modern food and drinks trends are ridiculously expensive, with 64% of people from Wales believing the craze of OTT mocktails has got out of hand

• Three out of five (64%) of those surveyed in the region have reluctantly continued to buy an item because it was too expensive but they were too embarrassed to put it back

• Even booze-free Welsh people spend on average £36 on a night out on mocktails and soft drinks

The average person from Wales feels outraged by the cost of items 7 times a month according to a new study.

The research, by lightly sparkling soft drink, J2O Spritz, shows that locals have 84 “How much?!” moments every year – and most brand many modern food and drink fads as eye-wateringly expensive (89%). Among the worst offenders are everyday items such as sandwiches on trains (31%), posh crisps (28%) and gourmet burgers (24%). Moreover, expensive drinks on a night out (31%) also emerged as one of the things we begrudge spending our hard-earned cash on. Shockingly, even those who ditch the booze when out with friends spend nearly £36 on an average night out on mocktails and over-priced soft drinks.

The nationwide survey reveals that when it comes to ordering off the menu, people from Wales think that adding the word ‘artisan’ in front of something is likely to raise the price by a staggering 63 percent. Other bug-bears for Welsh people include the use of unnecessary words such as ‘deconstructed’ (42%), ‘charred’ (34%), ‘foam’ (44%) and ‘foraged’ (37%).

And it’s often a case of keeping up appearances, as 64 percent of people from Wales say they have continued to buy something despite it being too expensive as they were too embarrassed to put it back or admit they had changed their mind. Four in ten (43%) people from Wales choose to avoid going to fancy places altogether, with 29 percent admitting they are constantly on their guard for inflated prices.

However, 25 percent reckon they are confident that they can spot an over-priced item and 33 percent say they can usually find a cheaper option by keeping it simple.

When it comes to summer socialising, 59 percent of the 1,500 UK adults surveyed think the trend for overpriced, pompous mocktails has got out of hand, with three out of five Brits feeling frustrated if they have to wait more than two minutes for a drink to be served, and the same proportion (60%) admitting that it is rarely worth the wait. Despite this, we’re undoubtedly a nation of fun-loving socialites, spending on average £1,144 during summer on going out with our mates.

Tristan O’Hana, Editor at Pub & Bar Magazine, comments: “Over the past few years, as more consumers have focused on their health and moderated how much alcohol they’re drinking, the soft drinks market has seen an explosion of positive activity. Pubs and bars have reacted too, with the majority of influential bartenders now recognising they need to cater for the dominant trend of low- and no-alcohol drinks. Despite this increase in choice, as with most things, the key is to keep the serves simple – leading chefs often strip back ingredients on a plate so that only essential elements are included – why shouldn’t mocktails be approached in the same way? Consumers want affordable, premium soft drink options that still feel like a treat throughout the summer months.”

Hannah da Silva Smith, Brand Manager for J2O Spritz which commissioned the study said “Our research shows the nation loves to socialise, especially during the summer months, but it can often ending up costing more than they’ve bargained for. And while we know that Brits are happy to pay more for something special when the occasion arises, it’s the over-priced, over the top trends that result in those “how much?!” moments that they would rather avoid. We are totally behind embracing the experimental, but sometimes it’s refreshing to keep it simple. Our delicious, refreshing range of J2O Spritz are best served chilled and fuss-free, giving you more time to enjoy with your mates without the hefty price tag.”

J2O Spritz is calling out the pomposity of overpriced mocktails with its latest tongue-in-cheek video campaign. For more information, visit https://www.j2o.co.uk/introducing-mojo/