FORGET DRY JANUARY, THIS IS WHY YOU’RE BEING ENCOURAGED TO DRINK BEER!

The brewing industry has its own new-year trend and there are loads of Welsh events coming up to celebrate.

There are all sorts of quirky fads to get involved with in January, to name a few you’ve got the cruelty-free foodie stint of Veganuary, along with every pubs’ worst nightmare – Dry January!!

While Dry January might be good for your liver and your wallet – there’s one trend that actually encourages you to drink beer.

Tryanuary, the volunteer-led campaign that promotes support for the beer industry in January is back for 2020!

Beginning in 2015, the annual campaign is run by people passionate about beer and the industry, who want to help breweries, bars, pubs & other beer venues during the tough month of January.

“We’re here to help promote the beer industry in January” said Mike Hampshire, National Campaign Coordinator. “Tryanuary is a campaign where we encourage people to continue trying beers after the festive season.”

“Every year starts the same; many people make New Year’s Resolutions about improving health & well-being and often the first thing that gets stopped is alcohol consumption”

“This isn’t a promotion to encourage irresponsible drinking; beer can be enjoyed as part of a balanced lifestyle all year round and pubs are great community spaces. My slogan at the moment is ‘Remember, Pubs aren’t just for Christmas!’”

Breweries and beer venues are encouraged to take part by organising events that can be listed free of charge on the Tryanuary website and be actively promoted on social media by organisers using #Tryanuary.

“To help run this campaign, we have a great team of volunteers. This is a nationwide event, though, so we’re always looking for more people to help out. Even simply mentioning the campaign to those who don’t know about it is a big help” said Mike.

People who are planning on taking part in Dry January are still encouraged to join in Tryanuary too.

“We’re seeing a growth in the production and consumption of alcohol-free beers in the UK. There are some fantastic brewery innovators out there making tasty alcohol-free ales, from pales to stouts. There’s no reason why Dry January participants can’t join in Tryanuary too!”

The Tryanuary campaign runs throughout January, with all sorts of events and promotions. Wales Ales will be producing a special Tryanuary Pack and offering a 5% discount when you use code ‘Try5’ at the checkount on www.walesales.com, Dog’s Window will be releasing a special Tryanuary Beer and the popular Ale Trail will be doing a special early bird deal on their Vale of Glamorgan Ale Trail in April.   Bluestone Brewery will be holding a Tryanuary Event and the Vale of Glamorgan & Bridgend branch of the Campaign for Real Ale will be holding their January meeting at Tomos and Lilford Brewery!

Throughout January we will be listing as many different types of beers you might like to ‘Try’ as well as highlighting the various events and offers available, so keep an eye out for updates. To find out more information and the list of events near you then visit www.tryanuary.com and if you’re a publican or brewery looking to get involved then email wales_ales@hotmail.com