Swansea’s National Waterfront Museum has entered a new sponsorship deal to help keep visitors on the right track.

The museum is sponsoring new signs, maps and information boards in Swansea Council’s nearby St David’s multi-storey car park.

They appear on doors, walls and pillars – and point car park users in the direction of a cluster of neighbouring attractions such as the museum, the LC, Swansea Museum and the Dylan Thomas Centre.

The sponsorship deal was brokered by the council’s commercial team.

It coincides with a cut-price deal at the car park that offers parking at just £1 for the first three hours. The offer applies Monday-Saturday. Sundays remain free. Additionally, Swansea’s Park and Ride service has a cash-only offer of £1 per car Monday-Friday after 09.30am.

Steph Mastoris, head of National Waterfront Museum, said: “Many of our visitors use this multi-storey car park and we want those unfamiliar with the area to see just how easily they can get to us and our neighbouring attractions.

“This car park has recently been freshened up by the council, is convenient and is just a five-minute walk from the front doors of both the museum and LC.

“We’re pleased the museum can play its own part in helping to make the city centre more welcoming to visitors and local residents.”

Recent improvements to the 460-space St David’s car park include hi-tech new pay and display ticket machines and the removal of the entrance barrier, making access swifter and more straightforward.

Added to lighting that has been improved and fresh signage, with large-scale maps, it is now open 24/7.

The improvements came in good time for the recent closure of the nearby Oystermouth Road car park as main construction work got underway on the £135m Swansea Central Phase One scheme which will include a 3,500-capacity digital indoor arena.

The arena is one aspect of the Swansea City and Waterfront Digital District project that’s due to be part-funded by the £1.3 billion Swansea Bay City Deal.

During the construction work, customers of the LC and National Waterfront Museum are advised to park in St David’s. Those with vehicles over 1.8m in height are advised to use the nearby Paxton Street car park as the multi-storey has a height limit.

The St David’s car park is also convenient for other attractions such as Swansea Museum, the Dylan Thomas Centre, the Marina and those in the city centre.

Mark Thomas, the council’s cabinet member for environment and infrastructure management, said: “The St David’s car park is convenient for these major attractions.

“We thank the National Waterfront Museum for the additional improvements that it has undertaken in order to improve the visitor experience for the thousands of people who visit local attractions every week.”

David Hopkins, the council’s cabinet member for delivery and performance, said: “Including St David’s there are more than 2,000 car park spaces within 10 minutes walk of the LC and the National Waterfront Museum. There are good park and ride options from Fabian Way and Landore.

“Swansea Central Phase One – with its 3,500-capacity arena, parkland, homes, commercial space and landmark bridge – is being built over the next two years. It will bring a total of more than 900 spaces, including around 350 on the site of today’s Oystermouth Road car park.”

The St David’s car park, accessed by car from Princess Way close to its Oystermouth Road junction, has 33 ground-floor disabled spaces. A further nine disability spaces have been created in Burrows Place, close to the entrances of the LC, National Waterfront Museum and Swansea Museum. The Oystermouth Road car park disabled spaces will remain open until the arena’s full construction begins.

There was no price rise when the changes took place. Parking arrangements that were in place for LC and National Waterfront Museum visitors still apply. The same applies at Paxton Street. Both car parks continue to be free all day Sunday.