“Now is the time for innovation in our tourism industry” – Eluned Morgan 

The continuing fall in Coronavirus cases should give some cause for hope that parts of the Welsh tourist industry will be able reopen this summer season, but all will depend on whether we continue to see a fall in the incidence of the virus.

However, businesses and visitors alike should prepare for a very different season ahead, according to Welsh Government Minister, Eluned Morgan.

The Senedd Member for Mid & West Wales has said that to help businesses, tourism providers will be issued with guidance on what they should and shouldn’t do and how they should use this period to  prepare for reopening when the time is right.

Eluned Morgan MS said: “I am in regular contact with tourism organisations across the region and have received many emails from people involved with the tourism sector.  I am listening to their concerns and feeding back views to the Welsh Government.  But, there are mixed feelings in our communities about how we ease the lockdown restrictions, especially in places which have been shielded from the outbreak in west Wales.”

Eluned continued: “The tourism sector, like many other sectors in our economy, will need to adapt quickly for the current public health situation. Coronavirus isn’t going away, we must remain vigilant. Now is the time to be putting our energies into thinking innovatively for the future.

“We need to be thinking about how we can maximise the visitor experience in very different and socially distanced circumstances and when not all parts of our economy are fully reopened.  I am confident that when the message is once again to Visit Wales, we will be ready to welcome tourists from near and far to visit and enjoy the unique holiday experience we have to offer.”