The 4 Most Effective Digital Marketing Strategies (2020 Edition)

In today’s online world, there is no getting away from it: digital marketing is a vital component for business. Regardless of your company’s size or the industry, you operate in, advertising via online methods is generally the best way to promote your products or services.

Yet before you can start increasing sales figures and growing your business, you need to know what digital marketing strategies deliver the best results. This is where this article comes in handy. For your convenience, here are the four most effective digital marketing strategies to use in 2020:

Boost your SEO presence by blogging

In terms of search engine optimisation, there are many different approaches you can take to increase visibility on Google. One of the most effective techniques is to produce a regular stream of content via your website’s blog.

Your blog is a great way to focus on relevant keywords, providing your target audience with solutions to questions they are searching for. It is not only great for SEO purposes, but you can also quickly become a trusted authority in your chosen industry.

Utilise pay-per-click

SEO is, admittedly, a long-term project. You typically have to put in a lot of work over an extended period before you see results. If you want to bypass the time-consuming nature of SEO while still topping Google search results, there is one solution: pay-per-click.

PPC is an advertising system which, on Google, instantly places ads above organic traffic results. If you’re not sure how to maximise the reach of your ads, it can pay off to use a PPC agency such as Made by Factory. They can ensure you stand above the competition and reach more customers than ever before.

Increase visibility on social media

It’s likely you already have business-related social media accounts created on the likes of Twitter and Facebook. However, are you utilising these to the best of your ability? If you’re not, you could be missing out on a significant amount of visibility.

If you create regular social media content that’s inventive, visually appealing, and on-trend, you can build up a large following in a short space of time. Plus if you strike gold with a viral post, your brand might potentially be seen by hundreds of thousands of people.

Reach customers via email

Email marketing is nothing new. Yet even if it has been around for decades at this point, it doesn’t diminish its effectiveness. With the right email campaign – one that generates a high click-through rate – you can produce a lot of sales in an instant. All you need is a catchy email title and an offer that is worth promoting.

Although for it to be truly effective, you need to gather a large number of email addresses first. This is easy enough to do with current customers. However, if you want to attract potential clients, entice them to part with their address with something like a free eBook or newsletter subscription.