Shopping Safely with Asda

Dear customer,

The recent announcements from the Government have been a clear reminder that COVID-19 is still very present in our lives and that we must all stay focused on limiting the spread as much as we can. We know that safety remains a key priority for our customers and we want to reassure you that we will continue to do all we can to keep you and our colleagues safe – as well as let you know about some additional measures we have introduced in our stores to offer an enhanced level of protection.

Asda Safety Marshals

Over the coming weeks we will introduce 1,000 new Asda Safety Marshals who will be stationed at the front of every store and in the aisles of our larger stores. These colleagues will be on hand to help you with safety queries and reiterate Government guidelines to wear a face covering and maintain social distancing whilst in our stores. If a customer does not have a covering when they enter the store, they will be offered a pack of disposable masks that they can pay for as they complete their shopping. These Marshals are in place to help keep everyone safe and should be treated with respect and courtesy as they carry out their duties.

Hand Sanitising Stations

In addition to the numerous cleaning points already found throughout our stores, in the coming weeks we will be installing additional hand sanitising stations in the busiest sections of all stores to give you additional opportunities to clean your hands as you shop. For extra reassurance, we will be applying a protective coating to all our basket and trolley handles, creating an antimicrobial surface that prevents the spread of bacteria and viruses. The same coating technology (Bio Master X shield) is already used to kill bacteria and viruses in the NHS Nightingale Excel hospital.

Face Coverings

We have actively encouraged our colleagues to wear a covering by offering them a choice of disposable and reusable coverings and visors. Following the recent change in government guidance, all Asda store colleagues in England, Wales and Scotland will now wear a covering while at work unless they have a medical exemption.

In-store Safety Measures

These new initiatives will further enhance the comprehensive safety measures we have implemented in our stores since the start of the pandemic – which include, Perspex screens at every checkout, clear social distancing signage throughout stores, and regular deep cleaning regimes.

Find out more

Keeping you and our colleagues safe remains our top priority during these strange and challenging times. Please help us to help you by shopping responsibly and adhering to social distancing guidelines.

Take care,
Your Team at