Uswitch comment on iPhone 12 launch

Ru Bhikha, mobiles expert at Uswitch.com, comments: “Apple named this launch event “Hi, Speed”, and that’s exactly what they’ve delivered. Not only have they introduced the new A14 Bionic chip but we finally welcome the anticipated arrival of 5G in an iPhone for the first time.

“Apple fans have been waiting to see this new iPhone for over a year, and their patience has been rewarded with a number of exciting new features.

“It’s commonplace to see three models unveiled at a smartphone launch, but Apple went one step further by revealing four variants of the iPhone 12 all of which come ready for 5G. 

“The new Ceramic Shield durability of the iPhone 12 series means it has the strongest screen of any smartphone, so there’s less risk of accidental damage.

“At a modest £699, the iPhone 12 Mini with its 5.4-inch display should prove popular for those who want a more compact 5G device at a lower price point. 

“The new wide-angle lens in the standard iPhone 12 gives a boost to the camera and allows Apple to continue boasting its claim of having the highest quality video of any smartphone. Night mode on the front facing selfie camera is a nice touch. 

“Meanwhile, the 6.1-inch iPhone 12 Pro and 6.7-inch Pro Max offer bigger, super retina displays and three rear cameras. The Pro Max goes even further with its camera improvements, including greater stabilisation. 

“The removal of the adapter and standard earphones which consumers have got used to receiving could polarise consumers, with some left disappointed and others pleased that Apple is taking steps to be more sustainable.

“Before this launch, 16% of consumers said they were planning to upgrade to a 5G smartphone in the next year[1]. The industry will be hoping that this iPhone will spur thousands more people to make the leap to 5G.”