MORRISONS LAUNCHES CHRISTMAS FOOD BANK AND TOY DONATION APPEAL

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EDITORIAL USE ONLY A festive version of the Morrisons 'Pick Up PackÕ, which is a pre-packed bag of specific groceries that local food banks have advised are most needed, will be available throughout December as the supermarket announces a Christmas drive to restock food banks, following research by The Trussell Trust that found two thirds more people are expected to need help this year compared to last year. PA Photo. Issue date: Wednesday November 25, 2020. The festive packs, which include some Christmas items, will cost up to £4, and can be picked up on the way into store before being placed in a dedicated donation station. Photo credit should read: Jon Super/PA Wire

  • New research reveals two thirds more people are expected to turn to food banks this Christmas – 
  • Advent calendars, mince pies, tinned fruit, juice and cereal are the products most needed by Food Banks –
  • Festive versions of Morrisons popular Pick Up Packs will make it easier for customers to donate key food items –
EDITORIAL USE ONLY Sameera Yasmeen picks a Food Bank Priority Item from the shelf at Morrisons in Bradford, as the supermarket announces a drive to restock the nationÕs food banks in the run up to Christmas, after research by The Trussell Trust found that two thirds more people are expected to need help this year compared to last year. PA Photo. Issue date: Wednesday November 25, 2020. Throughout December, customers will also be able to buy festive ‘Pick Up PacksÕ – pre-packed bags of specific groceries that food banks have advised will be most needed in their locality. These bags, which will cost up to £4, will include some Christmas items and can be picked up on the way into store before being placed in a dedicated donation station. Photo credit should read: Jon Super/PA Wire

Morrisons is today announcing a drive to restock the nation’s food banks, after  research conducted by The Trussell Trust found that two thirds more people are expected to need their help this year compared to last year.

EDITORIAL USE ONLY A festive version of the Morrisons ‘Pick Up PackÕ, which is a pre-packed bag of specific groceries that local food banks have advised are most needed, will be available throughout December as the supermarket announces a Christmas drive to restock food banks, following research by The Trussell Trust that found two thirds more people are expected to need help this year compared to last year. PA Photo. Issue date: Wednesday November 25, 2020. The festive packs, which include some Christmas items, will cost up to £4, and can be picked up on the way into store before being placed in a dedicated donation station. Photo credit should read: Jon Super/PA Wire

The charity has forecast a 61% increase in food parcels needed this winter compared to last year as more people struggle with the economic fallout of COVID-19.1

EDITORIAL USE ONLY Sameera Yasmeen picks up a festive version of a Morrisons ‘Pick Up PackÕ, which is a pre-packed bag of specific groceries that local food banks have advised are most needed, as the supermarket announces a Christmas drive to restock food banks, following research by The Trussell Trust that found two thirds more people are expected to need help this year compared to last year. PA Photo. Issue date: Wednesday November 25, 2020. The festive packs, including some Christmas items, will be available throughout December, costing up to £4, and can be picked up on the way into store before being placed in a dedicated donation station. Photo credit should read: Jon Super/PA Wire

After working with food banks across the country, Morrisons has determined the items most needed in the run up to Christmas are tinned fruit, long life juice and cereal. These top a wider priority containing seasonal items such as advent calendars, tinned meat and fish, puddings, biscuits, cooking sauces, tea and coffee, toiletries and sanitary protection.2

EDITORIAL USE ONLY A Food Bank Priority Item on the shelf at Morrisons in Bradford, as the supermarket announces a drive to restock the nationÕs food banks in the run up to Christmas, after research by The Trussell Trust found that two thirds more people are expected to need help this year compared to last year. PA Photo. Issue date: Wednesday November 25, 2020. Throughout December, customers will also be able to buy festive ‘Pick Up PacksÕ – pre-packed bags of specific groceries that food banks have advised will be most needed in their locality. These bags, which will cost up to £4, will include some Christmas items and can be picked up on the way into store before being placed in a dedicated donation station. Photo credit should read: Jon Super/PA Wire

Morrisons Community Champions have also been listening to their local food banks and will be making it easier for customers to donate the items really needed this Christmas with the introduction of ‘Food Bank Priority Item’ signs in all stores. The signage will feature adjacent to products that are most needed by food banks in each local area, and be updated regularly.

EDITORIAL USE ONLY Community Champion, Lyndsay Connor stocks a festive version of a Morrisons ‘Pick Up PackÕ, which is a pre-packed bag of specific groceries that local food banks have advised are most needed, as the supermarket announces a Christmas drive to restock food banks, following research by The Trussell Trust that found two thirds more people are expected to need help this year compared to last year. PA Photo. Issue date: Wednesday November 25, 2020. The festive packs, including some Christmas items, will be available throughout December, costing up to £4, and can be picked up on the way into store before being placed in a dedicated donation station. Photo credit should read: Jon Super/PA Wire

Throughout December, customers will also be able to buy a festive version of Morrisons’ popular ‘Pick Up Packs’ – pre-packed bags of specific groceries that food banks have advised will be most needed in their locality.3 They will include some Christmas items and cost up to £4. Customers can pick up a pack on their way into the store, pay for the items at the till, and then place the bag in a dedicated donation station, which will then be collected by local food bank volunteers.

EDITORIAL USE ONLY Sameera Yasmeen purchases a festive version of a Morrisons ‘Pick Up PackÕ, which is a pre-packed bag of specific groceries that local food banks have advised are most needed, as the supermarket announces a Christmas drive to restock food banks, following research by The Trussell Trust that found two thirds more people are expected to need help this year compared to last year. PA Photo. Issue date: Wednesday November 25, 2020. The festive packs, including some Christmas items, will be available throughout December, costing up to £4, and can be picked up on the way into store before being placed in a dedicated donation station. Photo credit should read: Jon Super/PA Wire

Morrisons has also introduced Toy Donation Stations where customers can donate a new toy. Donated items are passed on to a local good causes and charities in the local community.

Rebecca Singleton, Community Director at Morrisons, said:

“We have worked with food banks across the UK to identify the key items that are most needed by the vulnerable in our communities. The UK’s food banks are a lifeline for many people and we want to make it easier for customers to donate so that no one is left behind this Christmas.”

The ‘Priority Food Bank Item’ signs and ‘Pick Up Packs’ follow the £10 million donation that Morrisons made to food banks earlier in the pandemic, as well as the donation of McVities Biscuits from its ‘Buy One, Donate One’ campaign. The initiatives are part of Morrisons drive to restock Britain’s food banks and continue feeding the nation. Along with the Toy Donation Stations, they will feature in all 496 Morrisons stores until the 24th December.


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