The Ultimate Guide To Make A High Converting Landing Page

What do you do when you are trying to grow your clientele base or achieve any other business goals? You create a landing page that converts. You should design your landing page with a specific purpose of converting page visitors into customers. 

While conversion may mean different things to different companies, some of the most generic conversion goals include:

• To have a customer purchase from your company
• To get new signups on your mailing list
• A landing page visitor proceeds to inquire about a product or service
• Sign up to a trial period, etc

So, landing pages are basically built for particular marketing campaigns and should not be mistaken for home pages. 

That said, there are certain things to consider when creating a landing page that converts. This article is a detailed guide of the necessary things to consider when creating your high converting landing page. 

Understand your target audience

One of the essential factors to note is knowing your target market. While their age, gender, etc. are all important factors, there are other questions to ask your target audience;

• What problem is your target audience looking for solutions to
• Understand where they are clicking from. Did they land on your landing page from an ad you ran, social media, blogs, etc.?

By understanding these key factors, you can then begin to create tailored content for your audience. 

Get to the point

Do you know that an average person’s attention span is just 8 seconds, and over 55% of your website visitors will spend less than 15 seconds on your website? This means that you need to immediately grab the attention of your target audience when they get on your website. 

Here are some tips for doing this

• Keep your copy clear, short, and to the point
• Keep content catchy
• If you need to add more content to the landing page, ensure the most relevant information is ‘above the fold (the portion of your landing page that is visible at initial load)

Use the right colors in your landing page design

The psychology of colors cannot be understated. Using the right colors in marketing has been proven to be highly effective. So you can make use of the same philosophy in your landing page design. 

Try highlighting the essential elements on your landing page using bright and contrasting colors. Remember to make use of white space in your design, so it doesn’t look jumbled up. 

Create an excellent body copy

When you ask ‘how to make a good landing page,’ you have to know that a body copy is essential. The main aim of a body copy is to keep visitors on your landing page long enough to get to your call to action.

As crucial as landing page copy is, it is not something everyone is good at creating. You will need great writing skills, excellent marketing skills, and the ability to persuade people to buy products from you. 

If this isn’t something you excel at, there are many content service review platforms like Online Writers Rating, Best Writers Online  or Writing Judge  that you can hire people to create converting body copy. However, if you will like to try this yourself, here are a few things to consider:

• Make sure you only use as many words as you need to pass across your point, and not a word more
• List out the key details and features your product or service has to offer your target audience

Make use of compelling Call to Action

CTA is essential in all marketing communication, and when creating high converting landing pages, they are indispensable. Here are a few tips to help you create a compelling call to action:

• Write your CTA button in first person, i.e., use ‘You’ instead ‘an individual’ or ‘a person’. This personalizes your call for action and makes your audience feel like you are speaking directly to them.
• Use powerful words in your CTA. Powerful words elicit the emotional side of your reader. 
• Ensure your CTA button looks like an actual button. 
• Make use of the psychology of color when creating your CTA button; this will help it stand out better to your target audience. 

One trick we use all the time on our landing page is to repeat the CTA twice. The effectiveness of repeating your CTA is that it gives you a double opportunity to grab your reader’s attention and encourage them to act. 

Carry out an A/B test on your landing page

In case you didn’t know, A/B testing is done by creating two landing pages with two different designs, but similar content. And using these designs on two segments of your target market. The final step on A/B testing is to track how the two segments of your market react to the content.

Carry out A/B testing is excellent when trying to settle on good landing pages. This is because you find out what your audience responds to, and what doesn’t work. 

Although A/B testing is useful, however, a ton of work can be very time-consuming. So, using varyingA/B testing tools can help you create the perfect A/B testing landing page in minimum time. 

Conclusion

Will a landing page help you with your market goals? The answer is ‘Yes’. If you want to grab your target audience’s attention instantly, then good landing pages are a major key to your conversion rate. It is essential that you follow the above guide when creating your landing page. But be know that a great landing page comes from constant testing. 

Create more than more landing pages and test out different landing pages layout. Also, test your call to action button placement, use landing page tools to collate audience response, and audience engagement rate. Do your market research, find out what your target audience wants, what makes them click through, what makes them stay more than eight seconds on a website. This will help you settle on high converting landing pages for your business. 

High converting landing pages aren’t complicated; you just need to make sure you are following this guide and putting your target audience at the forefront of any design decision you make. Because, this will ensure that at the end of it all, your visitors land on a page that they not only see benefit from but will also benefit your business. 

This is the real function of effective landing pages. 

Further information can be found here: https://olifantdigital.com/blog/ab-testing-tools/