How to increase your social media following

We live in the age of social media and social media has revolutionized the way in which we interact with people around the world. We don’t only use social media to connect with friends and family, overtime it has evolved into a platform where businesses and brands can reach their audience. In fact, these days it is important for business to have a following on social media. 

There are 17 popular social media platforms available, Facebook, YouTube, Instagram, twitter and TikTok being amongst the most popular. Each of these social media sites are different but in order to increase your social media following and have different growth service, like Twesocial, but thankfully they all work roughly the same way, and you have to do the same thing across all these platforms. These things include:

Post consistently 

One of the best ways to increase your social media following is to post consistently. This will help your audience recognize your brand and it will grow your engagement and reach. The goal is to be relevant and posting consistently ensures this. 

One thing to avoid though, is posting too much. It is advisable to have a posting schedule to ensure that you stay consistent. It is also a good idea to post every day. 

Use hashtags when posting

Hashtags are a good feature to use to generate success on social media because they help you easily find posts, makes your content easier for people to find, allows you to engage with other social media users and helps you increase traffic. Hashtags also allow more than just your followers to see your content which can result in more people discovering your account and following you. It is important to include hashtags in your posts to expand your reach and grow your audience. 

When using hashtags always avoid using hashtags that are too long and hashtags that are too popular. The reason is because when you use a popular hashtag with millions of posts, your post can easily become lost and overlooked. Try to use hashtags that are not saturated. 

Be engaging

 A great way to increase the number of followers you have on social media is to engage with people. This will increase your brand awareness and attract more followers on your social media platforms. 

You can engage with your audience by doing the following things:

1. Ask them questions: People like to think and ‘what do you think?’ questions are very popular. Invite people to share their opinions and post polls etc. Have Q&A sessions frequently. This will benefit you. 
2. Expression: Post pictures and videos and just get yourself out there by expressing yourself. Always create content. A good idea is also upload contests. This is a great way to get engagement because people like to win. If you are a business, show off your customers and employees. This is a good form of engagement.

Don’t forget to be human

When you use social media it is always a good idea to display vulnerability and show your human side so that people can relate to you on a certain level. This is considered the best social media strategy and good ways to do this is by showing behind the scenes videos, photos of yourself and of your employees, and how you created a certain product etc. It is very important because people social media as a platform where they want to connect to one another so if you eliminate your human quality and vulnerability, you become unrelatable and people won’t want to follow you. Remember, people want to follow real people. 

Some things to avoid include:

1. Being too professional: This is boring. 
2. Making it all about you: respond and interact with your audience
3. Taking more than giving: Do not bombard people with sales pitches. Instead engage and inspire your audience and give back to them. 

In summary, generating a following that continuously grows on social media is not that difficult. All that it requires is for you to do you research and follow the above steps mentioned. If you can master the art of social media, which many people do, you can enjoy the many benefits that come along with it such as reaching masses of people and growing your brand and business. Happy Posting!