4 ways to drive traffic to your website from social media

Do you feel like your social media account is doing really well and growing as it should but aren’t seeing any results on your website? Do you want to use social media in order to reach more customers and reach a much larger audience?

In this day and age, it is so important for businesses and brands to make use of social media in their marketing strategy, and even consider using services to help out while using social media, and this is because we are starting to move into a digital age where everything seems to happen online. Some new businesses have still managed to go without the use of any kind of social media but there are only very few that manage to make it work. 

Just having the social media account and posting random advertisements when you want isn’t enough, you have to be active and entertaining to your audience. One of the best uses of social media is to increase traffic to your website. If you are new to social media maybe you don’t know how to, so here are 4 ways in which you can do it. 

Make sure your profile is complete

You profile is one of the first things you need to set up when creating your social media account. It is always important to make sure that you have a complete and good looking profile that is suited to the style and tone of your brand. This will give customers an idea of what your brand is all about. 

The first thing your profile should have is a username that is simple and easy to remember but also the same or similar to your brands actual name. next up is the profile photo, this is so important because most social media platforms are all about the visuals and whenever they see someone post or comment or any kind of activity, the first thing users will see if our profile photos. This means it should be easily recognisable.

One of the best parts about social media profile is that they allow for you to have a direct link to your website in a dedicated section as well as a place for you to put your location. Another thing that needs to be used are hashtags, and there are services like TaskAnt, which make finding the best hashtags to use very easy. This is something that not enough people take advantage of and is by far the best way to drive traffic to you website. 

Change the content for the platform

While in traditional advertising is may be the case that you can use the same advertisement for all sorts of different things, but when it comes to social media, this won’t work out well for you. 

All social media platforms are different and offer different things to their audiences. If you try to just reuse the same content across the board you will only be able to reach a small audience because you won’t be appealing to the masses of each individual platform. 

For example if you are posting on twitter you might want to post a micro blog style tweet with a meme, or on Instagram you would keep everything looking a bit more professional to stick with the tone of promoting a lifestyle, whereas with TikTok you want to be raw and real, showing your audience you unfiltered life. 

Make sure to engage

The best part of social media is right in its name, it is all about socialising. When it comes to social media marketing you always want to make sure that you are engaging with your audience, not only through your content but also through other means such as commenting, liking, sharing, and even responding to direct messages. 

People love feeling seen and appreciated and all of this will allow for you to create a meaningful relationship with them and make them want to be loyal to your brand. 

Use content from your blog

One of the best ways to draw more attention to your site and to get more people to visit it is by showing people exactly what they might find there. A great way to do this is by posting snippets from your blog, encouraging people to read it, which in turn will get them to go to the actual site so they can read the full thing. This is a guaranteed way, and a simple method for growth on Instagram, and to drive traffic to your website but it can also help you reduce your work load by allowing you to not have to think of new and creative content every time you want to post.