Salt Lake City, UT – April 15, 2021—Female-founded contemporary dress brand, Ivy City Co. will launch a special collaboration with professional dancer, most recently on Dancing with The Stars, and new mom Lindsay Arnold on Thursday, April 29th at 8am MST. The Lindsay Arnold x Ivy City Co. Mother’s Day capsule collection includes three styles all in adult, mini and baby sizes for mom and her mini muse available for purchase on www.ivycityco.com. Inspired by family and motherhood, the campaign shots include Lindsay, her mom and three sisters.
“I’m so excited to finally share this collection. We’ve been working on it since I was pregnant with Sage and it’s a dream to see it finally come to life in time for my first Mother’s Day. All three dresses were inspired by three of the most important women in my life: my daughter, Sage, my beautiful mom, Mindy, and my late mother-in-law, Jennifer Jill. I can’t wait to see everyone and their little girls in the dresses Ivy City and I designed,” commented Lindsay Arnold.
Each dress, sewn with natural cotton or linen fabrics in muted spring colors, has a meaningful namesake tied to a motherly connection dear to Lindsay. The ‘Sage’ is for her daughter, ‘Mindy’ for her mother, and ‘Jill’ for her late mother-in-law. All silhouettes are flattering, feminine and nursing-friendly, so a woman can wear it throughout different phases of motherhood. Inclusive sizing ranges from baby 0-3 months to women plus size 3X, making a woman’s first Mother’s Day celebration even more special.
“A soft, feminine lineup of Mommy and Me dresses designed by Lindsay and our team of female designers celebrate the love and strength of all the motherly figures in our lives,” commented co-founders Natasha Thomas, Whitney Smith and Madeline Becker.
The collection ranges from adult dresses starting at $105 and baby and kids’ styles starting $38. For more information visit https://ivycityco.com/ or follow the brand on Facebook, and Instagram. Additional imagery can be found HERE.
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