One Direction’s Niall Horan invests in Athleisure Brand Gym+Coffee

(Dublin April 28, 2021) – Gym+Coffee, Ireland’s leading athleisure brand and global community, is delighted to announce a significant partnership with International superstar and Irish national, Niall Horan. Niall has invested in Gym+Coffee, becoming a shareholder with an aim to support the business and help raise the profile of the brand internationally.

Gym+Coffee CEO, Niall Horgan commented: “We are so excited for Niall to officially come on board and support a business like ours. Over the last 10 years Niall has represented Ireland with optimism, inclusivity, energy and positivity on a global stage and has become a household name across the world. He is what we aspire to become as a business. We hope that with his guidance and direction Gym+Coffee can emulate some of the success he’s had and proudly represent Ireland internationally.”

Investor + advisor Niall Horan commented, “I’ve been a fan of Gym+Coffee for some time both as a brand and a business. I love the idea of the community they created around the brand and their goals to Make Life Richer. The first time I bought some Gym+Coffee gear I was struck by the high quality of the clothing and I was delighted to see they were an Irish brand with a serious team behind their operation. As I looked into it more I started to understand their ambition and I’m delighted now to become part of the team that will hopefully bring the brand to a wider audience.”

Niall joins Gym+Coffee as an investor, shareholder and advisor and we look forward to achieving together on a global scale.

Gym+Coffee launched in 2017 and has quickly become one of the fastest growing businesses in Ireland and the UK and a household name in Ireland. Irish rugby legend Brian O’Driscoll is already an early investor in the business and celebrities like Joe Wicks, podcaster + musician Niall Breslin are known fans of the brand.

“I first learned of Gym+Coffee about 18 months ago from some friends who had been talking about the brand for a while. I love the quality but it’s more than that… it’s the philosophy of encouraging their community to socialise around exercise, to get outside and be healthy and to Make Life Richer, that’s what also really interests me.”, said Niall Horan, speaking from London.

In 2020 Gym+Coffee set their sights on international expansion and despite lockdowns opened a store in Westfield London and have plans for further retail ‘Clubhouses’ to open in 2021.Investor Niall Horan visited the new Gym+Coffee Westfield Clubhouse on opening weekend saying, “I visited the first UK store in Westfield last year and hooked up with some of the founders. I was struck at how a young brand from Ireland was starting to make an impact on the international market. I realised there were some good synergies between us and the relationship took off from there, ending with me investing into the company and becoming part of the team.”

A long-time friend of Niall Horan, British wildlife + entertainment photographer Conor McDonnell joined a streamlined team to capture the launch of this partnership at Gym+Coffee’s Westfield London Clubhouse this year. Conor is a WWF Ambassador, Nikon Europe Ambassador and was named in Forbes’ 2016 30 Under 30 list.

The athleisure clothing industry has been a booming category for some time, alongside e-commerce valued at $350bn worldwide. The impact of Covid-19 has accelerated both these categories with athleisure expecting to surpass $500bn in 2022 and e-commerce sales increasing 1000% in the last 12 months. The opportunity this presents is huge and the appetite for high quality, on-trend, responsible and functional athletic clothing continues to grow. Gym+Coffee are excited to continue to strengthen their brand and community, with the advice and support of an international partner in Niall Horan.