The first ever water-based cosmetics packaging that biodegrades without leaving permanent microplastics behind

A Kind of Magic – Cosmetics Packaging

Without Microplastic Pollution

Sulapac has launched a groundbreaking innovation. Now, water-based products can be packaged with a new bio-based Sulapac barrier that biodegrades without leaving permanent microplastics behind.

Media announcement – For immediately release 18.5.2021

The barrier is no longer an obstacle

The beauty and personal care industry is worth over $500 billion a year and the market is expected to grow annually by 4.75%. Accordingly, the forerunners have eagerly been looking for sustainable packaging solutions. While around 90% of the cosmetics market consist of water-based emulsions, there have not been alternatives for water-based products that biodegrade without leaving permanent microplastics behind. Now, Sulapac has invented a patent pending material for them.

As well as being fully sustainable, the Sulapac barrier fits industry standard requirements. In fact, the test results have been fantastic.*

“I’m excited that we managed to create a sustainable barrier that is suitable for water-based products! We are pleased to offer a real game-changer to our customers together with the industry leaders like our Preferred Partner for Cosmetics, Quadpack,” says Dr. Suvi Haimi, CEO and co-founder of Sulapac.

*Acceptable weight loss for cosmetic packaging is typically below 3%. The Sulapac Barrier measured a loss 1.3% in a Sulapac 4-part jar with emulsion in 40°C, over 12 weeks.

The complete package

At present, Sulapac is also announcing a new flexible material designed for thin-walled jars with excellent impact strength. It has low carbon footprint based on eco-design, climate conscious raw materials and cost-efficient, high-volume manufacturing. Combined with the Sulapac barrier, the company’s trusted partners provide a compelling portfolio of different sized jars for both oil and water-based cosmetics. They also give support throughout the process, a turnkey solution.

“The new barrier developed by Sulapac allows us to continue to offer sustainable innovations that meet and exceed market demands. From new capacities to cutting-edge technical solutions, Quadpack is happy to provide an ever-growing product range in Sulapac material to all beauty brands,” says Pierre-Antoine Henry, Head of Categories at Quadpack, Sulapac’s Preferred Partner for Cosmetics.

Now, Sulapac is looking for forerunner cosmetic brands to join its mission to save the world from plastic waste.