How AI Can Improve User Experience

The success of your business depends in great part on the experience users have when they interact with your websites and apps. A lot has been written on steps designers can take to improve user experience. However, there is a relatively new player in the user experience discipline. It is artificial intelligence.

It would be shortsighted to see artificial intelligence as a technology that might affect user experience in the future. Artificial intelligence is a thriving technology now. Many organizations are successfully using it to improve their practices.

What Makes Artificial Intelligence Work?

It can be difficult for many people to wrap their minds around the idea of a computer being able to analyze information and make decisions outside of its program parameters. For artificial intelligence to work, it needs to be trained with good data.

Data labeling plays a major role in training artificial intelligence. For example, if you want to train artificial intelligence to recognize images of people that have specific facial features, you need to model artificial intelligence to accomplish this task. You will need to label the data accurately to teach the model to make predictions.

Labeling data is a process that can be time-consuming and requires multiple steps for accuracy. However, this step is essential as it serves as the building blocks for creating artificial intelligence that works naturally, interacts professionally with your customers, and enhances their user experience. If you aspire to land an AI job in London, check out the Artificial Intelligence Course in London

Artificial Intelligence and Images

Images are worth a thousand words. They are a key part of your website design. They grasp the user’s attention. Artificial intelligence can take the effectiveness of the images you are using and increase it tenfold. This is because AI can help make database decisions about the images that are going to be the most effective for specific users and improve the experience of your users.

Artificial intelligence technology allows you to swap categorizing images based on image names and instead detect pattern structures in an image and then recommending images that have a similar pattern structure. This means that you are better able to optimize the images shown to users based on their behavior, which is based on images that captured their attention in the past.

Landing pages can be customized to offer tailored images and tailored product suggestions based on images and products that caught the attention of users in the past. Users will spend more time on your website if they see images of things that they are likely to be interested in as opposed to being bombarded with a plethora of images they could care less about.

Artificial Intelligence and Personalization

Your customers are overwhelmed with information. It has become white noise to them. Artificial intelligence can help you increase user engagement with your website or app. Artificial intelligence can help you design a website or app that anticipates the needs of your customers and then caters to their tastes.

Artificial intelligence can predict customer behavior based on data collected from past pages visited, website interaction, and item selections. Artificial intelligence will evaluate the way a customer has interacted with your website in the past with the goal of recommending things they may like to see or interact with in the future.

Artificial intelligence can determine the purchase patterns of your customers based on how they have purchased things in the past. The more accurate the prediction is, the more insight your business will gather about your customers. This allows you to offer them a better experience in the future.

It is likely that soon AI predictions will help customize websites for each user. One user will visit your site and see particular colors, image sizes, and creative webpage assets based on their particular taste. Other users will visit the same site and get a completely unique experience.

Conclusion

Although artificial intelligence technology is already being used to improve user experience, it is a technology that is still in its infancy. Artificial intelligence is making it possible for individuals to gain access to websites and applications that have information presented in a way that they can understand and that is more natural to them. By analyzing sentiments, predicting user paths, and rearranging content, artificial intelligence is improving the user experience.