Jo Brand calls on Wales to unite against dementia for Alzheimer’s Society’s Cupcake Day

Dear Editor,

Every three minutes, someone will develop dementia – that’s arguably how long it will take for you to read my letter. And this past year, life has become much tougher for those living with the condition and their families.

I know how crucial Alzheimer’s Society’s work is and have been an Ambassador of the charity for many years. As we finally see a way through the pandemic, it’s more important than ever for us to make sure no-one faces dementia alone.

So if you’re one of the many millions who have spent this past year perfecting your banana breads and practising your piping, why not put those efforts to good use to help Alzheimer’s Society reach even more people?

Join me in dusting off your aprons for Cupcake Day on 17 June. Whether it’s the last hurrah before you give baking a break, or you need the perfect excuse to bring loved ones together, every Cupcake Day held will fund Alzheimer’s Society’s vital services, which have been used over five million times since the pandemic began.

You could organise a delivery ‘drop off’ of goodies to your neighbours, host a driveway bake sale in your area or have a virtual ‘bake-off’ with colleagues, friends, and family.

Whether you’re a baking novice or a seasoned pro, please join me in whipping up a treat on 17 June, and let’s get baking (or buying in my case!) to beat dementia together. Sign up for free at alzheimers.org.uk/cupcake-day.

Thanks,

Jo Brand

Comedian and Alzheimer’s Society ambassador