HAVEN AND HALFORDS HELP GET MORE PEDAL POWER INTO BRITISH HOLIDAYS

Leading UK holiday company Haven has joined in tandem with Halfords to offer holidaymakers access to 700 bikes at 11 of its beautiful coastal parks across the UK.

With 2021 looking to be the year of the staycation as over 21 million people claim to be looking to stay in the UK and almost a third of people saying that they have so much of the country to explore, hiring a bike while on holiday seems an ideal way to do so!

But instead of having to add bikes to the luggage, Haven has secured over 700 bikes from the cycling retailer, which will be installed at 11 of its holiday parks across the UK. And to ensure the bikes are always in tip top condition for a guest’s adventure, Halfords mobile mechanics will provide regular fleet assessments and bike maintenance throughout the season.

“We’ve seen that when people are getting away for their much-needed breaks that they are keen to do family activities and explore the local area,” says Simon Price, Director of Activities at Haven. “By enhancing the guest experience, we want to provide holidaymakers with easy access to bikes whilst on holiday and encourage them to see more of the UK in a sustainable and healthy way.”

The move comes as Britain has experienced a cycling boom with cycling giving people a way to get back outside, reunite with friends and family and be inspired by the great outdoors.

In the last year Halfords has reported that it has seen sales of adult bikes up by 193% compared to last year and its own research shows that 40% of Brits have cycled more frequently over the past 12 months. Almost half (48%) of those surveyed by Halfords saw cycling as an opportunity to spend more time outdoors with their family and just simply to have fun (41%). The marked reduction in traffic on our roads is also a contributing factor to the cycling boom, with a third (32%) of those asked citing the quieter roads as their reason for embracing cycling.

To celebrate the launch of the partnership and in conjunction with the annual Bike Week (30 May to 5 June 2021) campaign, celebrating the pleasure cycling brings, Haven is making a donation to the charity Cycling Projects for every bike hired on parks during that week. The donation will support their Wheels for All initiative that embraces children and adults with disabilities, providing them with fun stimulating cycling activities.

Anthony Caie, Director of B2B, Services & Financial Services from Halfords says: “We are delighted to be working with Haven as their parks provide fantastic opportunities and inspiration for everyone to begin pedalling and discover just how much fun you can have on two wheels. Our collaboration means they can get ready to explore the coastline, parks, historic houses, quiet roads and scenic rides, discovering everything that Haven has to offer whilst keeping active and reducing their carbon footprint.”

For further information visit https://www.haven.com/parks/activities/