Advice for Influencers Seeking Professional Partnerships

If you’re a blogger or content curator, you want people to see what you have to offer. Your words and creations matter. They can even earn you an income if you’re strategic about social media use. Becoming an influencer is the goal of many content creators. It can be a fun and rewarding lifestyle, but it does take a specific set of knowledge as well as a lot of hard work to be successful.

In order to earn a significant income, you will likely want to partner with brands and companies related to your content. But how do you get the attention of brands, and what are the appropriate steps to interacting with them? Read on to discover advice on seeking professional partnerships in order to grow your influencer career.

Be Authentic

Brands want to partner with influencers, too. There will be companies seeking out people like you. However, it’s important to remember that you won’t appeal to every company, nor will your content be appropriate for every partnership. And that’s okay. Avoid the temptation to be “brand safe.” Many times content creators will water down their image in order to appeal to a wider number of people or companies. This can be the wrong approach. When you do this, you’re not letting your authentic self show. Plus, you’re likely to just fade into the background. In order to stand out and to attract brands you’d be compatible with, don’t be afraid to show them who you are. Embrace your uniqueness. Choose a niche, and build a reputation as an expert in that topic. Soon, companies will notice you.

Share Your Contact Info

If a brand does decide they have an interest in working with you, it’s important they can easily contact you. Otherwise, they’ll simply move onto the next influencer. So, make sure your contact information is easily visible everywhere you post online. They should be able to find your name and contact email, for sure. It’s also helpful to share the state you live in or the nearest metro area. This can put you in a better position to be chosen for regional campaigns. Brand representatives don’t have the time to have to dig for this information.

Be Consistent

When deciding what to post, be sure you’re sharing content that is consistent with your bio and who you say you are. What kind of an influencer do you advertise yourself to be? Your posts should reflect that because that’s who prospective followers are coming to see. If your bio says you are a lifestyle blogger who posts about your city, regional travel, and craft beer, your posts should show those things. It’s okay to veer off topic on occasion, but staying true to your personal brand and your niche will attract more business partnerships. That’s because businesses want to be relatively sure their product will appeal to your audience.

Engage with Your Community

Brands look for engagement when they seek out influencer partnerships. They want to see that you receive lots of likes and comments on your posts. You can increase the interaction you receive by making a concerted effort to reach out to your followers. Reply to their comments. Give a shout-out to people who are doing interesting things related to your niche. It’s also helpful to engage with other influencers. A collaboration with another blogger could put you in front of brands that work with them. It could also help to increase your following by sharing your content with another influencer’s audience. In addition, interacting with brands online can take you far as well. Don’t be afraid to approach companies that interest you. Brands have their own social media accounts. You can engage with them individually or you could look into automated partnership marketing to be seen by more brands.

These tips should get you started on your path to working with the companies that interest you. If you’re seeking brand partnerships, you do need to put in some work and be strategic with your social media. Stick to this advice, and you’re sure to start seeing interest from brands in your niche. As a bonus, you’ll probably even gain new and engaged followers.