Welsh Legend Robbie Savage Portrays England Football Hero Rio Ferdinand As A Welsh Icon

ENGLISH HERO RIO FERDINAND PORTRAYED AS A WELSH ICON BY HIS RIVAL ROBBIE

– Heineken® kicks-off UEFA EURO 2020 with a mischievous masterpiece by Robbie Savage on his international rival Rio Ferdinand –

• Elaborate ruse captures Rio Ferdinand’s priceless reaction as his ‘Heineken Hall of Fame’ portrait is unveiled depicting him as a Welsh footballing icon
• The artwork portrays former England captain Rio draped in the Welsh national flag and clutching a bunch of daffodils in the valleys
• With the artist admitting she thought Rio was Welsh, Robbie reveals he has been directing the meticulously planned set-up on his stunned mate
• The surprise twist on Rio was released today from Official UEFA EURO 2020 Partner, Heineken to celebrate the joy in being rivals – https://youtu.be/38z1mx47eP0

UEFA EURO 2020 is the first time that home nation rivals England, Scotland and Wales have qualified together for the tournament.

To celebrate the impending clash and bring to life the fact that football isn’t half as fun without your rivals, official UEFA EURO 2020 Partner Heineken teamed up with Robbie Savage for a mischievous set-up on friend and former rival on the pitch, Rio Ferdinand.

Robbie and Rio, once arch-rivals for club and country during their playing careers have since become great mates as commentators. Heineken has brought them back together, now as friendly rivals, in a surprise situation. Ferdinand was led to believe he was being inducted into the prestigious Heineken ‘Hall of Fame’, featuring portraits of international football icons. What Rio didn’t realise was that Robbie was influencing the creative execution of the artwork all along.

Having participated in an online portrait sitting, Rio attended a private viewing at a fashionable East London gallery to meet the illustrious artist, played by an actress, and see the finished artwork for the very first time. Behind the scenes, Robbie was pulling all of the strings and feeding lines to the actors Rio met, including some eyebrow-raising questions from an influential ‘art vlogger’ to document the unveiling.

Rio’s shock and bewilderment is compounded by the awkward and apologetic reactions of both the artist and the art vlogger, who continue to insist they think he plays for Wales. Just as Rio’s shock and disbelief reaches a high, Robbie bursts into the room and reveals that he has been behind the set-up. There is no ‘Hall of Fame’ and Wales has landed the first blow against English pride. Rio instantly says: “1-0 to Robbie but it’s not over yet, let’s see what happens in the group stages.” Rio then enjoys a bottle of Heineken with Robbie, as they toast to their enduring rivalry.

Rio Ferdinand said: “I was genuinely honoured to be selected for the Hall of Fame and I had no idea what to expect. My first reaction of the painting is that the artist had done me a favour on the calves, but then I saw the Welsh shirt and flag, the daffodils. That flag and me don’t go! I played 81 times for England and I’m not going to be exhibited as a rival Welshman! After the initial shock, I was starting to get properly wound up, but then my mate Robbie appeared with a huge grin on his face and I realised that I’d properly been stitched up and he was just stoking the rivalry ahead of the tournament starting.

Robbie Savage said: “Rio is a proud Englishman and legendary prankster in his own right, so the planning to get one over on him had to be meticulous. Watching his ego inflate and then come crashing back down to the earth clutching a bunch of daffs and wearing the Welsh flag was brilliant. 1-0 to Wales.”

The activation is part of a wider global campaign from Heineken, ‘Finally Together’ which recognises the long-awaited reunion with fans, and the rivalries that go alongside – bringing energy and positivity to the sport and fans alike.