ALMOST HALF OF FOOTBALL FANS SWEAR BY SUPERSTITIONS – FROM PRE-MATCH SEX TO LUCKY UNICORNS

●        Research has revealed top fan superstitions ahead of UEFA EURO 2020™

●        Lucky items of clothing dominate the list

●        Hisense have announced the release of the ‘Lucky Chip’ which is built-in to all of their TVs to help our home nations win this summer

 As UEFA EURO 2020™ comes into view, new research has revealed that 48% of football fans rely on superstitions in the hope it brings luck to their team.

The survey, conducted by the global technology giant and Official Sponsor of UEFA EURO 2020™, Hisense, surveyed 1,000 football fans to find out what rituals they stick to on matchdays, with some rather unexpected results.

The 5 Most Common Football Fan Superstitions and Rituals:

1. Wearing a lucky shirt (23%)
2. Having your lucky number on your shirt (14%)
3. Wearing lucky socks (11%)
4. Wearing lucky pants (9%)
5. Kissing the badge / Sitting in the same seat when watching at home (8%)

Despite the traditional nature of the top five superstitions, there were a number of more interesting replies from individual fans.

One fan from Birmingham admitted to relying on her ‘lucky unicorn’ during matches, while another fan from London only eats crisps from a specific brand during the game.

6% of fans go to the extent of ‘praying to the footballing gods’ just to make sure the luck goes their way, while 4% make sure they have sex ahead of kick-off.

Fans from London are the most superstitious in the country, with 54% sticking to their matchday rituals, while 18% of fans in Newcastle make sure they take the exact same route to the ground for each home game.

Age also seems to have a big impact on a fan’s likelihood of turning to superstition, with those aged 25-34 twice as likely to do so compared to those aged 65+ (66% vs 33%).

Right now, all Hisense TVs come with a special component; a Lucky Chip. Fans also have a chance to win some amazing prizes when buying selected Hisense products, from UEFA EURO 2020™ Final tickets, TVs, Soundbars and more. Find out more  about this incredible innovation and the latest offers from Hisense here.

Arun Bhatoye, Marketing Director at Hisense commented: “We know that football fans will try almost anything to make sure that their team takes the victory, and with UEFA EURO 2020™ about to kick-off, it’s clear there’s going to be a lot of unusual rituals taking place over the summer.

The fact is, no TV bought since 1966 has brought our home nations any luck. To help fix this and bring success back home this summer, we’ve installed a ‘Lucky Chip’ into every one of our TVs giving customers an extra chance of bringing positive results to their team in the next few weeks.”