I hope you’re well! New research by Bed Guru has revealed the top Tik Tok interior trends right now, and how Interior trends have changed since last year. To do this Bed Guru gathered the top 20 interior design trends right now, and then ran them through Tik Tok and Google Search data to get the results.
Bed Guru did this because from January 2021 to now, there has been a 200% increase in people searching for ‘Interior design tips’ on Google, a 110% for people searching ‘interior design styles’, and a 130% increase of people Googling ‘interior design services’. This suggests that since most of the world has been at home for the last year and a half, people have been showing their love for interior.
Below are some of our findings from the research:
- The Bauhaus Influence is Tik Toks second top interior trend, but the UK doesn’t search for the trend very much, with only 40 average monthly searches.
- The UK is embracing the colour Green more compared to last year, with a combined search increase of 106% for ‘Green Kitchens’ and ‘Green Walls’, and both trends having over 100,000 hashtags on Tik Tok.
- Pink bathrooms and pink kitchen are top Tik Tok trends, and the terms have a combined search increase of 101% when comparing this year to last.
- The UK are connecting their homes with the natural environment now more than ever, with searches for ‘Biphollic design’ increasing by 51% since the start of last year and having over 100,000 Tik Tok hashtags.
- The 4th Tik Tok interior design trend is ‘Dark Kitchens’, and the trend has a search increase of 50% since the start of last year.
- There has been a 23% increase for ‘natural décor’ since last year, and its Tik Toks 12th Interior trend
Methodology: Bed Guru did this by taking 20 of the top 2021 interior design trends, Bed Guru gathered Tik Tok hashtags for each trend to see which one came out on top. From here, Bed Guru looked at Google search data to see how much the UK were searching for these trends on a monthly basis.
A very helpful guide can be found here
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