Welsh fathers are the most popular InstaDads in the UK, new study reveals

• The top UK locations where dad life Instagram content gets shared most revealed

• Newport father figures top the chart for most likes on dad life Instagram content

• Wales ranked fifth region for InstaDads based on number of likes

London, 15th June – A new social media study from gifts and gadgets retailer Menkind reveals the nation’s top hotspots for InstaDads. Ahead of celebrating dads on Father’s Day, the analysis delved into Instagram hashtag data and uncovered the top UK locations where dad life content gets shared and liked the most.

Welsh father figures top the InstaDad chart for most likes

The new study analysed publicly available Instagram posts from the last three months based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.

When it comes to the most popular InstaDads, whose content received the most likes, Welsh father figures top the chart, with Newport amassing the most InstaLikes for dad-related content, followed by London and Blyth, in Northumberland.

At a regional level, Wales ranks fifth in the top UK regions for InstaDads based on total number of InstaLikes, and 10th for number of posts overall – based on volume of Instagram posts related to dad life, in an analysis of geo-tagged public data.

Overall, InstaDads in the South East and East of England are most active and receive the most likes to posts about dad life, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data.

At county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.

For more information about the study, please visit: https://www.menkind.co.uk/top-insta-dads