OGIO BRINGS NEW ALPHA PLUS RANGE TO LIFE

OGIO is blazing a new trail after opting for vivid colours and a trip to the dark side with its new product range.

The Alpha+ range of backpacks has unearthed a fresh, bold approach with a series of ‘skull and crossbones’ added to the selection with the new Graveyard Skulls product. The theme has already proved popular among the OGIO range of golf bags but has now been given a fresh lease of life in the form of a backpack.

For those who prefer to catch the eye in a different way, there are several distinct and striking colour themes to choose from, offering a real chance to stand out from the crowd with blue, deep maroon, and vardian glow among the versions on offer.

Available in both a 25L (£99.95) or 20L (£79.95) capacity, the Alpha+ range can stand up to any challenge with a sturdy recycled Ballistic nylon construction base for ultimate protection, a selection of separate zipped compartments to keep everything organised and a 17” laptop and tablet space together.

Owned by Callaway Golf Company, OGIO is a premium active lifestyle company alongside a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin and Top Golf.

OGIO’s expertise extends into a vast range of expertly-constructed luggage, backpacks, bags and accessories, which ensures it can cope with even the most testing of environments.

With overseas trips set to return for many in the near future, it’s an ideal travel companion for those short breaks away from home but can also cope with day-to-day activities with ease and style.

OGIO was founded in 1987 and has become well-established with its ingenious designs and technologically-advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.

Recently-announced as official team luggage supplier to Aston Martin Cognizant Formula One™ Team, the partnership underlines its capacity to meet the demands of regular international travel, while maintaining those vital elements of style and functionality.

Michael Birch, OGIO sales & marketing manager EMEA, said: “OGIO is all about technologically-advanced, long-lasting premium products to meet the demands required. But it’s also an opportunity to add some flair and create your own style knowing that you are fully loaded and fully equipped to deal with anything.

“Going with this sort of approach with big, bold colours and style in this range is a bit of a step change for the brand but we’ve had some fantastic early feedback and hope it will prove to be a big hit with customers.”

To check out the new selection, visit: www.eu.ogio.com