5 Ways to Get More Conversions on Your Website

If you run a business, you need to have a website in place that you can use to complete sales and to attract customers to the products you are offering. You want to generate leads to your website, and you want to convert those leads by encouraging them to follow through with an action they should take while on your site. These actions could range from making a sale to even signing up for your mailing list for a potential future sale. If you are struggling to get these conversions, consider the five tips below that will help you get the customers that you need.

1. Use Active Language

If your conversion goal is to get more sales, you need to be converting free users to paid users when they visit your website. Make sure that any buttons that you put on your homepage, or any page, of your website, use the active voice so that customers almost feel persuaded to click. You can use phrases like “view product details” or “where to buy” to encourage the sale. To have them look at more items that may interest them for a sale, use language like “product categories” rather than words like “see more.” The goal is to be as specific as possible.

2. Start Small

If customers are new to your business, they likely do not want to buy the most expensive item you sell right away. They also may not want to commit to your services if they are not sure if they can trust you right away. To encourage them to still create the conversion, use risk-free language on your website like “add to cart” instead of buy. This gives your customers the chance to think about something too, and when you notice that there are customers with products in their carts, you can send them discount codes to encourage the purchase.

3. Pay Attention to Your Strengths

You need to start looking at your data to determine where you have the most conversions. If you have some type of product that offers some type of free trial or discount that is receiving conversions, try this on other products. If there is one particular type of good that seems to sell quicker or more than others, focus on pushing those goods. Ask for feedback from your customers too to see what they enjoy so that you can continue meeting their needs and offering the products they want.

4. Give the Details

When someone purchases something from your business, they may have to enter contact details. IF they want to sign up for the newsletter, they will also have to enter contact details that they may be leary to do at first. There is so much spam and junk that exists in the world now, so give all of the details of the reasons that you will contact your customers. Stick to those boundaries so that your customers can increase their trust in you and can become converted leads just by providing these initial contact details.

5. Make the Site User-Friendly

Finally, if you want to make conversions on your website, make it as user-friendly as possible. Customers will leave a website before they have a chance to make a purchase or sign up for something if it is too confusing to use. Make sure that all of your menu options are clearly visible from the homepage so the customers know exactly where to go on your site. Make sure too that the mobile site is easy to use especially since most people now have a smartphone that they use for everything.

Final Thoughts

As a business owner, it can be difficult to convert those online leads that you need to grow and increase your revenue. There are many factors that you can put into your website, however, to make it stand out to customers so that they feel more comfortable making that purchase or filling in that contact form. Make sure that you are there to assist them every step of the way too so that they always keep coming back for more. This is the way to create brand loyalty and to even bring in more customers to convert as the first group will refer others.