Cardiff and Snowdonia nominated as the UK’s most ‘Family Friendly Destinations’ 2021

The UK’s most “Family Friendly Destinations 2021”

National competition to identify the best locations in the UK for a family holiday

• Have your say! British public to select the most Family Friendly Destinations in their country 
• 18 candidates, three winners: Out of dozens of entries, 18 destinations have been shortlisted to compete in three categories: seaside, urban and rural
• A recognition for UK communities: The initiative aims to acknowledge and award the UK destinations that continuously put a lot of effort in to providing a safe and unforgettable holiday experience for visiting families

London, 23^rd June 2021. It’s the people’s choice. For the second year running, Vrbo^® is calling on the British public to vote for their favourite UK family holiday destinations. 

As a global expert in family holiday rentals for more than 25 years, Vrbo has launched the annual campaign once again to recognise the continuous efforts from local communities in welcoming families from across the UK and the rest of the world, to give them an unforgettable family holiday experience.

Cardiff Bay 

“Without a doubt, 2021 is the year of staycations and with the school summer holidays fast approaching, many British families will be enjoying their family holidays exploring their own country this year. Our Family Friendly Destinations campaign recognises the locations and respective communities which put tremendous efforts towards ensuring families have a trip of a lifetime, right here in the UK”, said Karen Mullins, Market Insight Lead, Vrbo.  

“The initiative aims to support families when deciding which corner of the UK to explore and to ensure the whole family feels safe and secure on their holiday, without compromising on the summer essentials of sun, fun and adventure! And who could be better experts for trustworthy recommendations than British families themselves!”

Out of dozens of suggested destinations, 18 finalists^* are competing in three categories: seaside, rural and urban, to be awarded as the UK’s most “Family Friendly Destinations 2021”, voted for by the British public via an online competition from 23^rd June until 16^th July 2021 at https://www.vrbo-ffd.co.uk/.

The nominees have been identified by a survey conducted by more than 500 British families* based on six criteria which were considered essential when choosing a holiday destination for a family trip in the UK. The criteria chosen were selected in an online survey by UK families** and include topics such as entertainment on offer for a range of age groups, variety of food and beverage services to cleanliness, safety and environmental health.

UK’s most “Family Friendly Destinations 2021” – The finalists

Karen Mullins continued: “After a very difficult year with hard restrictions on the travel industry, Vrbo is more than ever, committed to supporting the local communities which put a lot of thought, investment and most importantly, heart and soul, into creating the environments that offer those special moments for families on their holidays.  

We want to help them bounce back and support the local tourism in these areas, whilst connecting holidaymakers to the people and places they love.”