The New Normal for Business by Michael Osland

The new normal is a term that is in the news having a detailed narrative. With the situation finally returning to normal, let’s not forget we are close to normal, not completely normal. Our generation is the first to witness the beginning of an era where our politicians and world infrastructure are together trying to cope with the crises and constantly look to find an alternative to restore our struggling economy. 

What is the new normal for businesses? From the point of Michael Osland

It depends on certain factors. The corona crises alongside it brought a big upheaval which our economy has to go through. This sudden confusion and change often create a seismic paradigm shift to the balance of the company. Also, this is not something new we must not forget the economic crash of 2008. Millions lost their jobs, hundreds of people became homeless. We were only recovering from it by the time covid came and hit us hard. 

The new normal is new ways of doing things that could not carry on without a change. This has also helped the business grow rapidly, especially the IT firms, which are now booming thanks to lockdown, which has confined people into their homes. New normal helps even businesses to understand that it’s all about being remote, secure, collaborative, and productive.

Here is the detailed list of changes we would be witnessing with the new normal in effect:

1. More dispersed yet effective workforce 

One of the earliest signs of a new normal was that with it, it was clear that there would be a huge wave of remote workers who wouldn’t be returning to the office. This, as we say, meant that the world might be witnessing the beginning of the end of the workplace, which we once used to know. 

2. Use of internet communication in new normal

This is of utmost clear that internet communication and new normal are inextricably connected. With the more and more far stretched out workforce, internet communication is the only option for companies to communicate. Sir Michael Osland believes that ‘Businesses have to reconfigure communication strategies to perform better.’ With no hallways for subtle interaction or an office-like environment, it’s extremely important to build a communication platform so that unified alliances of employees remain intact.

3. Embracing automation

Among the few sectors in which we haven’t seen any significant job reduction or downfall is automation. The sector continued to be on top even after the covid crisis. What we are now witnessing is a sudden surge in demand. From groceries to fast food, people are now trying to rely on it and avoid physical contact. This does not stop here, as even the waste management companies are now installing automatic robots to do labour work.

Conclusion 

With the final situation coming back in control, there has been a steady and more rhythmic growth throughout the world economy. As of now, companies are not struggling to survive daily. On the contrary, companies now can easily aim for bigger long-term targets once they are familiar with new practices and new normal communication.