Everything You Need to Know About Choosing Nail Polish Boxes

If you are a woman, we are certain that you love to adorn your nails with nail paints. Heck, nail art and decoration have become a lucrative field since manicured and well-kept nails have become a beauty symbol. It wouldn’t be wrong to say that every look is incomplete without nail paint and some women even like to experiment by opting for vibrant, chic, and bold colors. 

According to research, the annual expenditure on nail art kits and nail polishes has increased which means the market is becoming more saturated with each passing day. For this reason, there is a need for innovation and uniqueness in nail packaging. This is because women tend to be skeptical while buying new nail polishes because they want something chip off easily and has attractive packaging. 

With so many custom cosmetic boxes available in the market, it can be hard to choose the right nail polish packaging. For this reason, we have designed this article to help you choose the right nail polish packaging along with the tips to help with the decision. So, read the article and get on the road to reaching the potential customer base with the captivating packaging!

Importance Of Customized Nail Polish Packaging 

The rule of thumb is simple when it comes down to the best packaging; it’s the packaging that leaves the most effective impact on the customers as well as on your customers. However, while this rule of thumb seems simple, it can be extremely hard to achieve. This is because perfect nail polish needs top-notch packaging to complement the products.

We are saying this because your customers are going to arrange the nail polish boxes on the vanity box and that’s enough for some passive marketing. For this reason, the nail polish boxes can be customized into different styles, sizes, prints, finishing, and colors, depending on the business requirements and product requirements. 

At this point, we do want to add that nail polish boxes are the best because they are sturdy enough to protect the glass container of nail polish and prevent breakage/damages. 

Some Ideas to Choose the Right Nail Polish Boxes

With new nail polish businesses popping up the market, it’s clear that the competition is increasing but the packaging has changed for decades. For this reason, you must bring innovation to nail polish packaging because new styles and designs can catch the customer’s attention because it’s human nature to get attracted to innovative stuff. 

It’s safe to say that it’s in a woman’s DNA to choose the products with the most attractive packaging. So, if you are a small business owner and want to make a lasting impact with your packaging, you must bring innovation into the packaging. In the section below, we are sharing some ideas which will help you design innovative and unique packaging for your nail polish products, such as.

• Plain & Simple

In some cases, less is always more and nail polish is one such product. With plain and simple packaging, you shouldn’t crowd the packaging and work on the presentation. This is because modern-day customers like nail polish with simple and sleek packaging which has ample information but is never cluttered. Also, plain and simple nail polish packaging is easy to create. 

• Monochrome Packaging

The monochrome packaging is designed in the same color as the nail polish. For instance, if the nail polish has a red color, opt for a red box and the same for every other color. To be honest, monochrome packaging is extremely modern and self-explanatory, so who wouldn’t want such an easy product?

• The Perfect Color Percentage 

For people who want to organize the nail polishes by color, they will always opt for classy packaging. As for the packaging idea, it’s about using a mild colored surface, adding the shade name, and adding a similar shade band on the top. This packaging will look extremely classy and attractive without compromising on a self-explanatory design. 

• Matte Black 

For everyone who wants to create a combination of modernism and sleekness, they can opt for matte black packaging for nail polish boxes. Truth be told, you cannot go wrong with matte black packaging, and you should switch to a similar finishing. 

Things To Understand Before Designing the Nail Polish Packaging 

The beauty industry is advancing and innovating and that’s pretty obvious if we look at the recent product launches. There are some exceptional products that can enhance a woman’s beauty and nail polish is no less. Coming back to our point, if you are selling nail polishes and want to stand out with packaging, there are various things that must be understood, such as.

• Understand The Audience

The brands cannot create effective packaging if they don’t understand the target audience (yes, it won’t be possible even if they spend a truckload of money on the packaging). This is important because it’s your customers who will consume the nail polish and they are the same ones who will evaluate your product. So, make sure the packaging is designed according to the interests of your audience. 

• Presentation

If you want to grab the customer’s attention, you must work on the presentation. Keep in mind that presentation and packaging will always be interconnected. For this purpose, you should customize the nail polish box because it’s the ultimate way of displaying the nail polishes in an effective manner. Some good presentation examples include sleeve packaging, cut-out boxes, and boxes with magnetic closure. 

• Functionality 

The functionality of packaging cannot be underestimated because you don’t want the nail polish to reach the customer’s hand in a damaged form. This is because you will eventually have to send a replacement product and it’s nothing but extra costs. So, always choose the packaging that serves its function, providing protection to the nail polish. 

• Branding

Businesses cannot survive if they aren’t competitive enough and don’t have the right branding. That being said, you should get the nail polish packaging that enhances the branding of your products through what’s printed on the boxes.