FOODQU!RK IS CREATING THE WORLD’S LARGEST DINNER TABLE, CONNECTING USERS THROUGH THE LANGUAGE OF FOOD

Foodqu!rk’s personality types, or FQs, will provide a universal language to reflect your culinary identity.

New York, NY (July 27, 2021) – Everyone knows the age-old saying “you are what you eat,” but entrepreneur Kristin Barclay believes you should “eat as you are.” Eating is very personal to each individual, but how we talk about what we eat hasn’t caught up. For example, you might try and follow a strictly vegan diet, but indulge in dairy every once in a while. You could be a carnivore who observes meatless Mondays and Fridays and happens to be gluten-free. However you eat, whoever you are, food labels can be limiting, and the judgment associated with them can be harsh. That’s why Kristin and her team created Foodqu!rk, a new language that helps you identify who you are through food and provides a community that celebrates those individual food personalities and preferences.

To begin their journey, users take a simple quiz about eating habits and their relationship with food. The result is an algorithmically generated and completely customised analysis known as an FQ – think of it as an individualised food personality, broken down by percentages into five definitional categories. The bespoke scores provide a personal lens to better understand their culinary identity, and an easy way to share who they are through food. “Our relationship with food is so personal, but so hard to describe,” says Barclay. “What you decide to eat depends on a lot of different factors – health, allergies, goals, what tastes good, accessibility, culture – all of these are incorporated into your FQ.”

Instead of struggling to explain that you’re “vegan-ish” or only consume sustainable proteins, you’ll be able to say I lead Naturalist (67% to be precise), but have a strong Enthusiast undertone. There are endless iterations and your FQ can change as your dining habits evolve – but it will always be a balance of these five core personality types:

• Naturalist: Eating consciously is more than just a choice – it’s a lifestyle. Naturalists intentionally eat for their body, mind and spirit.

• Striver: The relationship with food is a marathon, not a sprint. Strivers make a conscious effort to eat right, be healthy and exercise, but sometimes, they crave comfort or indulgent foods.

• Creator: The kitchen is the Creator’s happy place and artist’s palette rolled into one.

• Enthusiast: Food is not only an Enthusiast’s passion, it’s a way of living. An Enthusiast plans their days, weeks (and vacations) around culinary moments.

• Guardian: The kitchen is a wellspring of health, especially for Guardians managing allergies or health conditions that require additional care and scrutiny.

When Foodqu!rk launches, eaters that take the quiz will be invited into a community-based site where they can explore recipes suited to their own FQ, share their own food passions, and connect with others with similar personalities. Each of the five core attributes will be represented by a resident “Executive Qu!rk,” “Head Qu!rk” and “Sous Qu!rk,”‘ who will provide guidance and insights through that personality’s lens.

Longer term, the FQ can revolutionise the way we talk about our dietary habits and relate to each other around food – imagine designing a menu for your dinner party with everyone’s FQ in mind, more quickly making a grocery list for a family of diverse eaters or sorting by FQ when looking for dinner on your favourite dining app.

“As a dietitian, knowing an FQ would be an excellent addition to my intake process for new clients,” says Sydney Green, MSN, RDN, and Chief Dietitian Qu!rk. “Foodqu!rk’s categories provide a safe, neutral, inclusive space through which we can connect and understand our unique habits.”

“We constantly have to fight in a world to be who we want and eat what we want, while also being mindful of food etiquettes,” said Chef Romain Avril and Executive Qu!rk for the Striver, Creator and Enthusiast personalities. “Foodqu!rk gives us that security to be able to enjoy the way we eat without judgement. I think it will help guide and comfort all kinds of eaters with their individual food journeys, learning more about themselves along the way. Even for us chefs, we don’t tend to explore our own eating habits or personalities closely enough – we just cook for a living. Knowing these details can transform the way we cook and maybe even help with creativity and frustrations in the kitchen.”

Because when it comes to food, we should all have a way to accurately describe what makes us ourselves. Foodqu!rk wants to build the world’s largest dinner table, where everyone has a seat no matter how they eat. “When it comes to food, we’re all a little quirky,” says Barclay. “The language is limitless, it’s really a way to break down barriers. Foodqu!rk wants to help people describe how they eat and understand how they eat, and be all accepting of the unique food personalities that make life so delicious.”

Foodqu!rk is currently accepting reservations to guarantee early access to the quiz and community. For more information, visit foodquirk.com and follow on social @food.quirk.

###

About Foodqu!rk

Foodqu!rk is a networking platform that connects users through the language of food, ultimately creating the world’s largest dinner table. Users take the proprietary food personality quiz and are indexed into five different personalities. Their ‘power’ into each personality makes up their unique Food Personality Formula, known as their FQ. The FQ follows them into the Foodqu!rk community and serves as their personal lens to explore content specific and unique to how they eat. The community features user-driven content in the form of trusted recipes and personal recommendations, like restaurants and grocery finds, as well as dinner conversations, struggles, and more.