WORLD FIRST ZERO PACKAGING READY MEAL – Wiltshire Farm Foods Carmarthen Unites Customers with World’s First Closed Loop Recycling Scheme

Wiltshire Farm Foods Carmarthen Unites Customers with World’s First Closed Loop Recycling Scheme

Local business Wiltshire Farm Foods Carmarthen has always pledged to make a difference to its customers, with its good old fashioned delivery service and delicious ready meals.  Now, it’s making a difference to the planet with a trailblazing recycling scheme – the first of its kind in the world. 

The company has introduced 100% recyclable trays, alongside a recycling collection service for its customers, which involves collecting washed, used trays directly from customers and sending them back to a specialist recycling facility in Durham. 

Here, they are broken down to create brand new trays which are then redistributed to customers.  It is this closed loop nature of the recycling process which makes Wiltshire Farm Foods the first company in the world to adopt the scheme on an industrial scale.  

Carmarthen office supervisor, Kirsty Davies, is delighted to be rolling out this initiative to her customers across Swansea, Haverford West, Milford Haven, Fish Guards: 

“Not only is the scheme easy for our customers to be a part of, as they simply hand their trays back to their drivers (just like the milkman used to take away empty bottles) we have also given them peace of mind that they know exactly where their trays are going.  We are hopeful that our customers will embrace this initiative, so that together we can play a crucial role in helping the environment.”

Alarmingly, 61% of UK plastic recycling is exported, according to a survey conducted by RECOUP, which means there’s uncertainty around where our plastic actually ends up.  Wiltshire Farm Foods guarantees that every tray collected from its customers in Carmarthenshire and right across the UK will be recycled into new trays, so embracing a system which keeps waste and products in use, as opposed to disposing of them. 

This commitment to protecting the environment has always been something of a mission for the company, especially with its packaging.  It’s one of the few food companies which doesn’t use any secondary packaging such as cardboard sleeves or wrap arounds on its meals, not wanting to create excessive and needless waste.  Furthermore, the boxes that meals are delivered in, are taken away by the drivers and recycled. The only thing left behind are the film lids. 

Chair & CEO, apetito UK & North America, Paul Freeston, says sister company, Wiltshire Farm Foods, is focused on targeting the ‘zero-packaging’ ready meal: 

“As a food company, we’ve taken a serious approach when it comes to reducing waste with our packaging.  It’s why we’ve never used cardboard sleeves for our meals, so the only thing we leave with the customer is the film lid.  We think it’s time for other retailers to ditch the cardboard sleeve completely, so that, together, we can minimise household recycling requirements and prevent unnecessary waste.  We leave just 3% of the packaging behind, compared to a weeks’ worth of ready meals from other suppliers.”

Milford Haven-based Ann Walker, 88, has been a customer for three years and applauds the new recycling scheme: 

“It’s fantastic to know that I’m doing my bit to help the environment and Wiltshire Farm Foods has made it so easy for me.  I can just hand the used trays back to my lovely driver, Paul, and look forward to my meals the following week, safe in the knowledge that nothing has gone to landfill.  

“Paul tells me that for every 100 trays recycled we’ll be saving the equivalent of boiling water for 175 cups of tea!  When he put it like that, it made me feel very proud I was doing my bit for the environment.”