As the British farming industry prepares once again to take social media by storm, a Farmers Guardian poll has revealed more than 50 per cent of the UK public still enjoy a weekly roast dinner, with more than half saying beef is their meat of choice.
24 Hours in Farming returns for the sixth year tomorrow. From 5am on Thursday, August 5, until 5am on Friday, August 6, UK farmers and those working within farming organisations and related businesses, will be taking to their social media channels to showcase what a typical day in farming entails.
Thousands will be sharing posts, photos and videos of their farming activities throughout the day, showing the British public how their food is produced and highlighting the huge amount of work, care and passion which goes into it. Anyone can take part or view the activity by using #Farm24 on Twitter, Instagram, Facebook and TikTok.
To launch this year’s event, Farmers Guardian ran a poll to see if the traditional roast is still a regular meal choice for UK consumers. The answer was a resounding yes, with 91 per cent of respondents saying they eat a roast dinner at least once a month and 54 per cent of those saying they had a roast dinner at least once a week.
Beef was far and away the most popular meat, with 53 per cent choosing it as their favourite, ahead of lamb, chicken or pork.
Just 6 per cent said they never ate roast dinner and a further 4 per cent said they had a veggie or vegan option with all the trimmings.
24 Hours in Farming is sponsored by Morrisons, which works with around 2,700 UK farmers to ensure 100 per cent of its fresh meat is British. Last year’s event had a combined reach of more than two million.
Ben Briggs, Farmers Guardian editor, says: “24 Hours in Farming has become the number one date in the agricultural calendar for the industry to showcase the pride and passion that makes this country’s food production tick.
“The fact so many farmers get involved to tell their stories is what makes the day so special and, crucially, helps show consumers what goes into taking their food from field to plate.”
Sophie Throup, head of agriculture, fisheries and sustainable sourcing at Morrisons, says: “As British farming’s biggest direct supermarket customer, we are proud to continue to support #Farm24.
“We know customers care deeply about supporting British farmers and in a year when farming has been so close to the centre of public attention, it is great to carry on these positive conversations with the public, welcoming people into a world we are all proud of.”
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