Lab meat grown from animal cells is becoming popular with each passing day, with dozens of companies making rapid strides to push the cultured meat revolution forward. Piplsay, a global consumer research platform, polled 9,166 Britons and 31,340 Americans to understand their opinions and excitement regarding this latest food trend.
Access the full research report here.
Here are the key insights from the UK survey:
Lab-grown meat is on its way: How eager are consumers?
- 60% of Britons have heard about lab meat; 33% find its ‘no-animal kill’ benefit most appealing
- 35% of Britons have heard about Eat Just lab meat firm the most followed by Supermeat (20%) and Memphis Meat (11%)
- 69% of meat-eating Britons are worried about the environmental impact of meat production; 71% among them have reduced their meat consumption
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