How To Grow A Local Social Following On Facebook

Facebook is one of the biggest social networking sites globally, and it’s no surprise that it has many users, especially among the young generation. It’s one of the best platforms you can use if you want to promote your business online. It’s also one of the best tools you can use to research potential clients in your locality. You can use location tagging to check what people around your locality prefer in a business. You can also use this function to attract these locals to follow your business.

If you want to tap into the massive number of potential customers on your Facebook page, then here are some of the things you should do:

1. Create Engaging Content

There are two elements of audience engagement: quality and quantity. Quality is measured by how many likes a person gives your page or how many comments and threads they leave. Quantity is also measured by how much action you drive to your fans via links, posts, and videos.

Creating engaging content that’s valuable and fun for your audience is critical to increasing your following. It instantly grabs your visitors’ attention and makes them want to read more. That’s why many businesses seek the help of professionals like Caffeine Marketing and others to ensure their content is aligned with the needs and preferences of their audience.

2. Hold Online Contests

Online contests have been a longstanding favourite of many businesses as an effective method of promoting products and services, especially on Facebook. Companies allow the potential customer to enter an exciting contest that’ll receive a product or service of value. These promotional giveaways also help you engage with current customers and draw in new ones.

Here are some online contest ideas you can do:

• Comment Answer To Win. You can ask a series of questions, and people will post their answers in the comments section.
• Photo Caption Contest. You can post a picture of a product or business and ask your audience to place a caption on the photo. The most creative caption wins.
• Photo Contest. You can ask your customers to post a picture with your product and tag your business to qualify in the contest.
• Tag A Friend Contest. Ask your audience to tag a friend or someone they want to share their prize with.

There are many other contest ideas you can do on your Facebook page. It’s essential that you engage with your audience so they’ll continue to follow your page.

3. Use Hashtags

A hashtag is a keyword term usually spelt out with a number sign (#) to indicate where the keyword should appear in the post. You can use these hashtags anywhere on your social media content: at the top, bottom, or somewhere in between. Using these hashtags will make it easy for your followers to recognize your posts and follow you on Facebook.

There are two reasons why it’s essential to use hashtags correctly. First, using hashtags allows you to attract more followers without breaking your post up with long messages. Second, by using a hashtag in your social media post, you show your followers that you’re actively participating in the conversation in a particular community, which can help your brand gain a following in those communities.

So, how should you be using hashtags in your social media marketing strategy? Well, like anything else related to your business or brand, it all starts with knowing what your audience wants to read about or what the viral topic for the day is.

You can also use hashtags like #OOTD or #ThrowbackThursday, which most people are using today. It’s also beneficial to use hashtags that are relevant to social topics today like #ecofriendly. Using popular hashtags in your locality will also increase your online visibility to people living around your area. You need to ensure that these hashtags are relevant to your brand and business.

4. Look Into Paid Advertising

Facebook’s recent algorithm prioritizes posts by friends and family to be shown in an individual’s timeline. When this happens, there’s a lesser chance that your content will be directed to your local target audience. With that, you should look into investing in paid Facebook advertising.

A significant advantage of Facebook advertising is its ability to reach your local audience. Facebook uses a special algorithm to match the words to individual users based on their recent searches and other activities on Facebook.

Facebook also allows advertisers to track how often a user clicks on an advertisement, opens a link, or views a specific piece of content. This information is used to create a profile of an individual’s interest in a particular topic. If a specific person searches related keywords to your brand, your content will be visible on their timeline.

Final Thoughts

When you have an online business, it’s essential to know how to grow a local social following on Facebook. When you have a large following on Facebook, you can find different ways to convert them into customers. You can do this by posting engaging content and holding online contests. You should also wisely use hashtags in your posts so more people will see your content. Lastly, you should look into paid advertising to ensure your posts and page will be visible, especially to people living around your area.