Yoppie launches the world’s first sheet mask range that syncs to each phase of the menstrual cycle

Knowing how best to care for your skin day to day can be complicated. It’s double cleansing one day, then serums galore the next. But at the core of it all, research has consistently shown that skin health for women is intrinsically linked to the fluctuation of hormones during our menstrual cycle.

Yet the vast majority of skincare products on offer today treat skin issues like they are exclusively an external problem. When it does come to hormonal skin, the products that are available only focus on banishing the infamous period breakout. There are none that are truly formulated with the entire menstrual cycle in mind. Whether it’s oil control during your luteal phase to dehydration during menstruation.

Until now.

Yoppie, the pioneers of personalised period care and the famously sold out PMS Supplements, are once again expanding their cycle care offering. And this time they’re tackling the aforementioned gap in the hormonal skincare market with the launch of four face masks.

Each mask is specifically formulated to treat and optimise the skin’s health during a particular phase of the menstrual cycle, helping women stay one step ahead of their hormones when it comes to their skincare routine.

“When you are a Yoppie member, you can manage all aspects of your period with 100% organic cotton tampons, pads and liners. But at Yoppie we’re on a mission to go beyond just “the bleed” and empower women to take control of their entire menstrual cycle.” says Yoppie Founder and CEO Daniella Peri.

“We’ve worked hard at perfecting our personalised recommendation platform and innovating in PMS care with our range of symptom-targeted supplements. So after speaking with our community and conducting ongoing research into the many needs of people with periods, it has led us to the next chapter of fulfilling our mission of creating products for the entire cycle; skincare that addresses all of the skincare issues caused by our hormones.”

Keeping in line with our brand’s values, we worked with skincare experts to find the powerful yet naturally derived ingredients – in the right doses – to give your skin the proper treatment it needs in each phase.

We truly understand the unspoken relationship between changing hormones, skincare and women’s health overall and for this very familiar issue to be tackled properly requires a deep comprehension of the biology and symptoms at play. It can’t just be a case of casually adding yet another generic skincare product to supermarket shelves,” Perri added.

How they work

Yoppie’s very instagrammable hormonal skincare range is designed around four, fragrance-free, hypoallergenic, 100% organic cotton, cruelty-free sheet masks, one for each week of your cycle:

1. Winter Revival – Designed to be used during week 1 of your cycle, known as Menstruation (aka: the beginning of your period). During this phase, oestrogen and progesterone are at their lowest. This drop in hormones decreases the water in the epidermis making skin feel dry and dehydrated – it can also feel more sensitive than usual. This is where Winter Revival becomes an essential addition to your cycle routine. Loaded with hydrating and skin-nourishing ingredients such as coconut oil and healthy skin complex, Winter Revival will help to fight dry and thirsty skin, FAST.
2. Spring Renewal – Designed to be used during week 2 of your cycle, known as the Follicular phase. During this phase oestrogen levels increase until they reach a peak that triggers ovulation. This increase in hormones stimulates skin cell turnover with the production of collagen, elastin, and hyaluronic acid, making it the perfect time to shift your attention to skin renewal. Drenched in exfoliating acids to reveal healthy-looking skin, Spring Renewal will help you amp up this process by exfoliating and removing dead skin cells, helping you to take advantage of the skin benefits your hormones bring during this time.
3. Summer Sensation – Designed to be used during week 3 of your cycle, known as Ovulation. During this phase, oestrogen is at its peak, so not only does your mood improve, but so does your skin. During Ovulation the moisture levels in your skin are high, your pores may appear smaller and the increase in collagen and elastin means your skin is likely to be at its best. Starring marine collagen and fucoreverse (algae extract), make the most of your sensational glowing skin during this phase by amping up your routine with Summer Sensation’s anti-ageing powers.
4. Autumn Refiner – Designed to be used on week 4 of your cycle, known as the Luteal phase (aka: PMS). During this phase, progesterone begins to rise which activates sebum production.  The surge in progesterone along with a drop in oestrogen causes the skin to swell and trap excess dirt and oil which can lead to breakouts. This is likely to be your skin at its worst during your cycle. Autumn Refiner works by balancing and soothing the skin with ingredients such as tea tree oil and matmarine that help absorb excess oil. The activated charcoal in the sheet mask also helps to draw out impurities and together helps to prevent hormonal breakouts, leaving you refined and mattified.

Each of the 100% cotton sheet masks are cruelty-free, contain sustainably sourced ingredients and are packaged in recyclable pouches. Yoppie has worked hard to remove the polypropylene usually found in your average sheet mask, meaning they are 100% biodegradable compared to the majority of products currently on the market. That means for every one million sachets produced, Yoppie saves 11.2 tons of CO2 and 172,000m3 of water.

If you’re done with generic, unsustainable and untailored menstrual care products and want to try having high-quality products that are entirely personalised to your period, PMS symptoms and hormonal skin woes, all you have to do is:

1. Take Yoppie’s quiz
2. Yoppie will formulate the perfect menstrual subscription box for your needs
3. Whilst you’re busy conquering the world, Yoppie will deliver your period goodies straight to your letterbox on a schedule that suits you.

Subscriptions are easy to manage via the yoppie.com platform, easy to start and easy to cancel (not that you’ll want to).

Journalists and bloggers that would like a free sample of Yoppie products can request them from sasha@yoppie.com.

About Yoppie:

–          Yoppie provides personalised menstrual care solutions that enable women to take control of their menstrual health.

–          The company was born out of the realisation that there was a lack of education, resources and quality products for people to better manage and understand their bodily cycles – especially their menstrual cycle. So Yoppie decided it was time to create a new, modern model for how people access menstrual care.

–          By offering personalised product recommendations, easy-to-understand, science-backed health content, high-quality menstrual care products and letterbox delivery – Yoppie and its subscription services are paving the way for a future where menstrual care management conveniently fits into the lifestyle of today’s modern woman.