Mistakes to Dodge To Get Success in the T-Shirt Business

T-shirts are the most popular, comfy, and styled clothing item ever created. In short, people love to wear t-shirts. With that said, it has pretty tight competition in the market. Numerous clothing brands are getting million-dollar turn-over selling t-shirts.

If you want to ace this game, you need to think like them but act a bit better. To enter the clothing market is a piece of cake but staying and making a name and brand for yourself requires persistence and excellent marketing skills.

Here are some ground rules you need to follow to excel in your t-shirt business:

These tips will help you print your masterpiece in your t-shirt business. Some of them might be obvious, but others will come to you as news.

1. Sizing– In t-shirt designing, size is the essential component. Yet, the majority goes with the standard sizing. Now sizing a t-shirt needs major skills as the person who has been in the business can give you some major advice on it. Sizing needs the knowledge about the material and the print on the garment.
2. Placement– Placements matter a lot in the clothing industry. You created a marvelous print, but the placement on the t-shirt is not flattering. It’s an instant side-eye rejection from the customers. Like belly print, it’s very unflattering and awkward, so you better be specific in the measurement of the garment before the print placement to enhance the sales.

A full front and a full back print is a good and safe option to go for.

3. Font and typography- Texts sell in the t-shirt business but with thoughtful words, color contrast, and typography. Fonts influence the readers. There is a whole art behind creating a print, be it the selection of text, font type, font size, spacing of the character, the esthetics of the print, combination of fonts, etc. Like all capitals, and single font is not appealing, while different combinations of fonts create a visual appeal.

The sole rule for text printing is never to use more than three font types in the text.

4. Composition – Printing a t-shirt in real and designing a print in your head is different, affecting t shirt business opportunities. The composition of the elements of the entire print design should be placed so that it pleases the eyes with the color and sizes of different parts of your design.

The elements or the parts of your design should not be too clumsy, bunched up, or spaced out. It should be placed in harmony with one another, making it look as if they belong there.

5. Image quality– Low resolution and  lack of pixel is not appreciated on screen and will never be appreciated on t-shirts. The print quality should be smooth legible and should be approximately 200 dpi or more. Compression of their low-resolution prints affects visible artifacts, and one can’t see clearly unless it’s zoomed in that unflattering.

6. Colors- The entire marketing business runs on the color. It’s time for you to benefit from it as well. Colors speak to people. They have their special reserved colors in a person’s heart. But here, you have to pay more to bring more color to your design which is not an option for startups. But as the logic of sales states, you have to spend more to be saving more in the future.

Here is the solution: While screen printing, you can make use of halftones. There are small dots that create an illusion of more colors than there are on the t-shirt.

7. Contrast – This is the catch in the world of printing. You should be knowledgeable and experienced enough to understand contrast. You should know which color will pop up on which background. Unless you are aware of contrast theory, the prints will be great but will look like they lost their potential with the color of the garment. Hence, they will surely be a flop in the markets as well.

8. Complexity- Human eyes can figure out only a certain amount of complexity, so design your print which is unique as you are but easy to the viewer’s eyes.

9. Border marks- Borders around the prints give an illusion of brand and some standard to the t-shirt. Else it looks like a knockout. Hundreds and thousands of options border your design and print as per your aesthetics and make it look as far away from looking like a dupe as possible.

With all that said, not giving up is the most obvious advice you might receive while dwelling in any new arena. As you will that your masterpiece should vaporize soon after it’s launched in the market. It’s practically impossible due to such a great completion in the market. So just keep on going and don’t stop unless you are content and satisfied with the result.