With travel opening up but nervousness on booking continuing, Guesty finds in their latest data pull that demand for immediate UK short term rentals is soaring and this trend is already set to continue into 2022’s summer.
NEW YEAR’S EVE: Book now to save as consumers are booking at prices 101% higher than 2020 and 140% higher than pre-COVID 2019.
SAFETY FIRST: Private holiday rentals are in a unique position to fulfil the demands that have emerged from the pandemic, with comfortable WFH setups and extensive amenities allowing UK remote workers to work from anywhere across the country. Technological advancements in digital concierge and keyless entry systems have aided this, making remote working an attractive option for many UK workers.
DIGITAL NOMAD: Guesty’s latest data demonstrates how UK domestic travellers are continuing, post-lockdown, to pair travel with work: a concept termed ‘bleisure’. This trend is only set to accelerate in 2022 with longer-term reservations for 3 weeks+ having increased by 74.63% from 2020 and 166.92% compared to pre-COVID 2019. Powered by Guesty, luxury lifestyle property brands including Air Peace of Mind are offering nomadic British creatives the flexibility and freedom to inspire travelers whilst working remotely. For this group, the accommodation, in many ways, is the destination today and must reflect luxury lifestyle, health & wellness values.
The Guesty data team can process any specific data requests to inform your travel, personal finance, and consumer affairs features for the West Wales Chronicle.
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