15 Plans To Start A Marketing Strategy

Starting a company is not easy, much less publicising your products and services. That is why you must have a clear marketing strategy in mind to increase your sales.

It is interesting to see how many companies generate many plans and strategies at the same time, with the absence of a really defined north or, worse still, they make a sales projection without a marketing strategy supporting them. Marketing strategies are the backbone of any business which needs to start from content creation around the business product and service and ends at conversion. It must focus on branding simultaneously where you must focus on being at places where your customers are hanging out for example places like facebook, youtube, whatsapp etc. You must own some amazing marketing tools around these marketplaces that can automate your marketing strategy even while your business is on holiday. These enable you to do some amazing whatsapp marketing using tools, facebook advertising, performance marketing and much more. 

That is why here are some strategies that you can follow in your company:

1. Category management. Sort products by family or areas, in which each of these is profitable for the company. It requires the use of finance, operations, marketing, and sales. Ideal for business development and analysis.
2. After marketing. Loyalty programs that retain 20% of the customers generate 80% of our business (cards with points, miles, frequent customer programs in general).
3. Word of Mouth. This is achieved by having a very good product, but above all with a promise of excellent sincere service to recommend us. Otherwise, we can see a reverse effect of word of mouth that can destroy a business. Eliminate mental barriers with consumers, personalize service, exceed expectations of what the consumer expects.
4. Branding. A whole subject, where the development of a brand goes beyond a simple logo, is a process that takes years. 
5. Coverage. Have a national or regional presence in at least the most significant points.
6. CRM. Administration of the relationship with the consumer, first with philosophy and then with a system that integrates an entire organisation for the benefit of consumers. Used in-service platforms.
7. Horizontal distribution. Neither intermediary owns the other. The key is to persuade, not to impose throughout the distribution chain.
8. Vertical distribution. If you have the financial muscle, you could own two or more links in a distribution chain.
9. Diversification. Either from markets, when we cannot obtain more than the one we are in, or expand our product portfolio (aftermarket research).
10. E-Commerce. Electronic commerce (Amazon, E-Bay, Mercado Libre).
11. E-Marketing. Today this topic is very broad, which we summarise as the persuasion of a brand in electronic media.
12. ECR. The efficient response to the consumer consists of launching, assortment, restocking, and promotions under the premise of not failing before the consumer. Ideal scheme for developing plans at the point of sale
13. Explorer. A company dedicated to researching markets for the benefit of its brands.
14. Line extensions, brand, or product mixes. Let’s analyse the market before taking the step.
15. Flanking. Address market niches that the leader has not served.