THE WORLD’S FIRST FINE DINING READY MEAL RESTAURANT OPENS IN LONDON (21 October)

WATT’S FOR DINNER?

-The world’s first ready meal fine dining restaurant opens as Asda celebrates the 20^th anniversary of its premium Extra Special Range –

–        The unique restaurant concept will host an exquisite eight-course tasting menu, created with Asda’s Extra Special ready meals and accompaniments, plated with Michelin-style flair and creativity

–        The London restaurant celebrates 20 years of Asda’s Extra Special Range – showcasing the retailer’s best quality ingredients and ready meals

–        The Ready Meal Restaurant will open its doors to diners, offering a free lunch and dinner sitting on Thursday 21^st October

–        Prospective diners can apply via www.asda.com/ready-meal-restaurant for a chance to win their spot at this extra special experience

The Slow Cooked Ox Cheek and Moroccan Lamb Koftas may look like they’ve come straight out the kitchen of a high-end Michelin restaurant, but appearances can be deceptive. As the name of the The Ready Meal restaurant suggests, the latest pop-up to hit London comes with a twist: every dish served is actually an Asda Extra Special ready meal.

The unique pop up will open its doors on the 21^st October and boast an exquisite eight-course tasting menu, created exclusively using Asda’s Extra Special ready meals and accompaniments to celebrate 20 years of the retailer’s premium own brand range. Each dish is plated and presented with fine dining flair and finesse by Asda’s Innovation Chef Andrew Johnston and his team.

Situated at Amber in trendy East London, lucky diners will be able to tuck into beautifully presented Slow Cooked Ox Cheek served with Ruddles Ale, Moroccan Lamb Koftas with Spiced Tomato, Apricot and Chickpea, Korean BBQ Beef with Shichimi and Sticky Rice and Salmon with Crispy Capers. Extra flourishes and touches are provided by other accompaniments and ingredients found in the Extra Special range, all of which will be paired with a refreshing selection of Extra Special wines.

Sam Dickson, Vice President of Own Brand at Asda said, “We have spent the last 20 years sourcing the very best ingredients and products for our Extra Special range. The range is constantly changing to meet our customer needs, but quality is always at the very heart of it. Premium ready meals are becoming increasingly popular as the pandemic brought with it the trend to treat ourselves at home, and we’re immensely proud of our Extra Special range of ‘meals for tonight’.

“The Ready Meal restaurant is designed to show that ready meals aren’t just about convenience and value, they can also be delicious and allow you to create a feast fit for a Michelin star dining table in your own kitchen.”

The Ready Meal Restaurant is open for one day only on Thursday 21^st October at Amber, 21 Piazza Walk, London E1 8QH.

100 exclusive diners and friends will have the chance to dine at the world’s first Ready Meal Restaurant. Diners hoping to secure their space for a lunch or dinner sitting on Thursday 21^st October can visit Asda.com/ready-meal-restaurant and winners will be allocated at random. Ballot entries for the restaurant will close on 17^th October and lucky winners will be contacted.

To find out more about the Ready Meal Restaurant please email readymealrestaurant@cowpr.com or call 0207 234 9150.