STRICTLY: Searches for ‘Learn sign language’ surge 1011% after Rose’s Strictly performance

With the announcement that Rose Ayling-Ellis and Giovanni Pernice are the favourites to win this year’s Strictly Come Dancing – analysis was conducted into Rose’s positive influence on UK viewers.

CasinoGrounds.com analysed Google Trends data over the past week to find that ‘sign language’ – has seen a spike in searches after the first British Sign Language inclusion in choreography on Strictly Come Dancing in 17 years.

The data reveals that UK searches for ‘sign language’ has seen a 488% rise after Rose and Giovanni’s performance incorporating British Sign Language into their dance on Saturday 23^rd October.

Search volume for ‘learn sign language’ rocketed after Rose’s performance. It rose 1,011% from 5pm to 8pm on Saturday 23rd – in the space of three hours whilst Strictly was on air.

The abbreviation for British Sign Language – ‘BSL’ – saw a 221% increase in search volume after Rose and Giovanni performed the Vienese Waltz which saw the pair bag their first 10 of the series.

Rose has previously stated that she wants to “move along” the conversation regarding deaf people and their enjoyment of music.

A spokesperson for CasinoGrounds.com said: “This analysis has shown that Rose is really making an impact through her appearance on UK televisions every weekend. This data not only shows that the British public are taking more of an interest in British Sign Language but are also wanting to actively learn sign language themselves as a result of Rose’s time on Strictly.

The incorporation of sign language into the choreography highlights the growing representation of the deaf community on our screens. Not only will this hopefully give confidence to people just like Rose, but also educate viewers on British Sign Language and the importance of communication.”