People Are Reporting This Bizarre Sleep Side Effect After Watching “Squid Game”

Analysis of Google search data reveals that online searches for ‘squid dream’ skyrocketed 1800% worldwide from October 3rd, the period in which Squid Game was becoming Netflix’s most watched original series ever. 

A new finding by sleep experts eachnight.com reveals that online searches for ‘squid dream’ skyrocketed to 20 times the average volume from October 3^rd, an unprecedented spike in people Googling Squid Game related dreams, according to Google search analysis. 

The research also shows that online searches for ‘squid nightmare’ skyrocketed to 4600% (50 times the average volume) from October 10th, the period in which Squid Game became a widespread phenomenon across the globe, gaining a144 million viewers 

A spokesperson for eachnight.com commented on the findings:

“Squid Game has absolutely saturated our culture since its release on Netflix, inspiring new trends and leading to endless discussions on social media. It’s entirely natural that something which has had such a strong impact on our lives would also start affecting our sleep. While Squid Game has much important social commentary, many people have referred to it as the most disturbing show they have watched, and this data does suggest that its darker undertones are becoming a feature of people’s dreams and nightmares”

I hope this analysis is useful and insightful.

If you use these insights, we would appreciate a link to eachnight.com who commissioned the data. A linked credit allows us to keep supplying you with future content that you may find useful.

Digital PR Executive
Search Intelligence Ltd