On October 23rd, Greenpeace volunteers visited the Tesco store in Swansea Marina to call on the supermarket giant to cut ties with forest destroyers, as part of an escalating nationwide campaign. Volunteers exhibited a life-size cut-out of Tesco CEO Ken Murphy, asking the question “Should I stop funding Amazon rainforest destruction?“.
As of late October, concerned customers have brought the message that ‘Tesco meat = deforestation’, to nearly 1000 of Tesco’s almost 3000 stores, with many more visits planned in the coming weeks. Throughout May and June, Greenpeace volunteers also stencilled this message outside more than 270 stores, including in Swansea. Activists then peacefully confronted delegates at Tesco’s Annual General Meeting in June, holding giant letters spelling out the words ‘FOREST CRIME’. Greenpeace has recently published an open letter calling on Tesco yet again to stop funding Amazon destruction [1], and released a film [2] in September exposing how Tesco is linked to the destruction of forests across Brazil.
Tesco’s recently announced ‘Net Zero’ pledge [3] completely ignores the impact that producing industrial meat and dairy has on the climate crisis. Furthermore, despite Tesco claiming to have met its deforestation targets, its meat is not deforestation-free. It buys British chicken and pork from suppliers owned by notorious rainforest-destroyer, JBS. JBS recently admitted it would accept deforestation in its supply chain for another 14 years [4]. And Tesco continues to sell more soya-fed, factory-farmed meat than any other UK supermarket. It has already failed to keep its promise of zero-deforestation by 2020 and its plans to buy soya ‘only from deforestation-free areas’ by 2025 are meaningless given the complete collapse in 2019 of talks involving traders like Cargill to agree protection for whole areas from soya [5].
People who would like to take action at their local Tesco store can apply for a free action pack at act.gp/tesco-pack to receive resources to get Tesco’s attention.
Help keep news FREE for our readers
Supporting your local community newspaper/online news outlet is crucial now more than ever. If you believe in independent journalism, then consider making a valuable contribution by making a one-time or monthly donation. We operate in rural areas where providing unbiased news can be challenging. Read More About Supporting The West Wales Chronicle