5 Most Common Technical SEO Issues Found on Accountancy Sites
Looking at the first 3 pages of the search engine results page (SERP) it was clear to see that many accountancy businesses needed to work on building their backlink profile, as 73% had low-quality websites, or in some cases no websites, linking to them. Many relied on links from directories – a very early SEO tactic that Google has become privy to.
Also, surprisingly, many companies (70%) featured duplicate content on their website – having copied legal definitions of words like “VAT” and “Payroll” from other websites. In some cases, blog posts contained chunks of copied content.
The third most common SEO issue found was a lack of internal linking, with 67% of the sites analysed forgoing internal links. This is important for SEO as it helps Google understand the structure of your site and relationships between your content.
A further 60% did not optimise their pages fully for focus keywords, or at times any keywords at all, and 44% exhibited a below average page speed.
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