New analysis shows that Buckingham Palace is the most Instagrammable stately home in the UK with over 1.3 million hashtags.
Blenheim Palace and the Chatsworth House are second and third most Instagrammable respectively.
Kensington Palace in London is the fourth most Instagrammable with a total of 410,000 hashtags.
New research has revealed that Buckingham Palace is the most Instagrammable stately home in the UK.
A study by home cleaning and maintenance service company Fantastic Services analysed Instagram hashtag counts to establish which stately home in the UK provides the most Instagram potential – particularly for the festive season.
Buckingham Palace was revealed as the most Instagrammable in the UK with 1.3 million hashtags to date. Between 2019 and 2020, Buckingham Palace saw 578,000 admissions suggesting there is plenty of opportunity for social media sharing.
The stately home with the second highest number of hashtags is Blenheim Palace in Oxfordshire with 676,000 combined hashtags. Christmas at Blenheim Palace is bound to provide plenty of Instagrammable photos with an after-dark illuminated trail with over a million lights and a Santa’s Grotto.
Derbyshire’s famous Chatsworth House ranked as the third most Instagrammable stately home in the UK with a hashtag count of 501,000. Christmas at Chatsworth returns from November 6th to January 9th after being cancelled last year due to the pandemic. Guests can expect to snap photos of a Winter Wonderland courtyard, the new decorations within the House itself and Chatsworth’s very own Christmas market.
Kensington Palace in London had the fourth highest number of hashtags at 410,000. The residence that is home to many Royals including William and Kate and Prince and Princess Michael of Kent have gardens that are open to the public throughout the year. In the past, visitors to Kensington Palace at Christmas have enjoyed carol singers, mulled wine in the courtyard and the traditional 30ft Christmas tree on display.
Commenting on the findings, a spokesperson from Fantastic Services said: “Stately homes are a staple of UK culture and tourism, and Christmas is the peak season for visits with beautiful grounds and homes providing excellent backdrops for social media photos.
After last year where most Christmas events at stately homes were cancelled, this year both tourists and the British public are bound to return and share their Christmas memories online as they get into the festive spirit. The grandeur and enormity of many of these homes and gardens make them perfect locations for social media posts.”
The study was conducted by Fantastic Services, which offers a wide range of home and garden maintenance assistance.
The Most Instagrammable Stately Homes in the UK
Stately Home Number of Hashtags
Buckingham Palace 1,300,000
Blenheim Palace 676,000
Chatsworth House 501,000
Kensington Palace 410,000
Windsor Palace 393.000
Longleat House 242,000
Hampton Court Palace 149,000
St Michael’s Mount 125,000
Warwick Castle 115,000
Leeds Castle 105,000
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