Blenheim Palace is officially the most Instagrammable stately home in the UK to visit this Christmas

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Photo by Carson Vara on Unsplash
  • New analysis shows that Blenheim Palace is the most Instagrammable stately home in the UK with over 676,000 hashtags.
  • Chatsworth House and Kensington Palace are second and third most Instagrammable respectively.
  • Windsor Castle is the fourth most Instagrammable with a total of 393,000 hashtags.

New research has revealed that Blenheim Palace is the most Instagrammable stately home in the UK.

A study by home cleaning and maintenance service company Fantastic Services analysed Instagram hashtag counts to establish which stately home in the UK provides the most Instagram potential – particularly for the festive season.

The stately home with the highest number of hashtags is Blenheim Palace in Oxfordshire with 676,000 combined hashtags. Christmas at Blenheim Palace is bound to provide plenty of Instagrammable photos with an after-dark illuminated trail with over a million lights and a Santa’s Grotto.

Derbyshire’s famous Chatsworth House ranked as the second most Instagrammable stately home in the UK with a hashtag count of 501,000. Christmas at Chatsworth returns from November 6th to January 9th after being cancelled last year due to the pandemic. Guests can expect to snap photos of a Winter Wonderland courtyard, the new decorations within the House itself and Chatsworth’s very own Christmas market.

Kensington Palace in London had the third highest number of hashtags at 410,000. The residence that is home to many Royals including William and Kate and Prince and Princess Michael of Kent have gardens that are open to the public throughout the year. In the past, visitors to Kensington Palace at Christmas have enjoyed carol singers, mulled wine in the courtyard and the traditional 30ft Christmas tree on display.

Windsor Castle was revealed as the fourth most Instagrammable home in the UK with 393,000 hashtags to date. Windsor Castle will host a Royal Christmas with a pantomime exhibit as well as well as festive tours across the Castle to provide plenty of opportunity for social media sharing.

Commenting on the findings, a spokesperson from Fantastic Services said: “Stately homes are a staple of UK culture and tourism, and Christmas is the peak season for visits with beautiful grounds and homes providing excellent backdrops for social media photos.

After last year where most Christmas events at stately homes were cancelled, this year both tourists and the British public are bound to return and share their Christmas memories online as they get into the festive spirit. The grandeur and enormity of many of these homes and gardens make them perfect locations for social media posts.”

The study was conducted by Fantastic Services, which offers a wide range of home and garden maintenance assistance.   

The Most Instagrammable Stately Homes in the UK
Stately HomeNumber of Hashtags
Blenheim Palace676,000
Chatsworth House501,000
Kensington Palace410,000
Windsor Castle393.000
Longleat House242,000
Hampton Court Palace149,000
St Michael’s Mount125,000
Warwick Castle115,000
Leeds Castle105,000
Highclere Castle65,100


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